Pressure to look good is greater than ever before [9/19/2007]

Two-thirds of US consumers agree that the pressure to look good is greater than ever before, according to Nielsen//Netratings.

More than three-quarters of consumers worldwide, including 84% of Americans, said it was fine for men to spend time and money on their appearance. Nearly eight in 10 US consumers said men were more interested in personal grooming than they used to be.

"While cultural differences abound, the pressure to look good is felt worldwide," said Shuchi Sethi, vice president of Nielsen Customized Research, in a statement. "That doesn't necessarily mean that consumers are compelled to spend more on beauty products and treatments.

"It seems the older you get the less you spend, as teens and consumers in their 20s spend more in this category," she said.

US respondents reported spending the most on hair care (81%), skin care (61%) and facial treatments (47%).

If money were no object, US consumers said they would spend the most on body massages, teeth whitening, hair care, facial treatments, and manicures and pedicures.

Nearly two-thirds of US consumers said they spent money on personal grooming because it made them feel better about themselves.

More than eight in 10 Latin American consumers gave the same reason, as did 62% of Asia-Pacific consumers and 60% of those in Europe, the Middle East and Africa.

For more insight visit Ecommerce development Services

source: www.emarketer.com
September 19,2007

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