More travel purchased online than offline in the U.S. [1/15/2008]

Last year was the first in which more travel was purchased online than offline in the United States, according to PhoCusWright's "Consumer Travel Trends Survey."

The firm said 51% of US travel was booked online in 2007. It projected that the percentage would increase to 56% in 2008 and 60% in 2009.

PhoCusWright said that the gap between online and offline travel booking would continue to widen as more travelers shifted behavior to online shopping and buying.

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Online travel booking is used mainly for trips with few parts, like airline tickets. Vacation packages and other trips with a number of parts are increasingly being purchased offline.

Source: www.emarketer.com
1/15/2008

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