E-tailers and Retailers: Tips for Preparing for Christmas in June [5/30/2008]

Many retailers rack up as much as a third of their annual sales during the last two months of the year. With that in mind, experts offer the following tips to help e-tailers and retailers prepare for the holiday sales rush.

Comparison Shopping: Many holiday shoppers like to compare prices, especially in certain sectors like electronics. Hence, adding a product-comparison tool to a site will allow consumers to get the best bang for their buck – right from your site.

Location, Location, Location: Store locators help consumers find retail locations. Experts advise that this should be updated and accurate at all times. And, checking it right before Thanksgiving weekend, the largest shopping weekend of the year, is particularly advised.

Customer Rating System: Consumer-generated ratings drive sales. This is particularly true during the holiday shopping season when customers are looking for concrete information on which to make a buying decision. This type of system can take up to 90 days to get populated with a large database of material. Retailers who want to capitalize on this consumer-driven marketing tactic need to start thinking about it months in advance.

Gift Recommendation Service: This tool recommends gifts for friends and family. The average amount spent when using a gift finder tends to be higher, as opposed to when one is not used.

Gift Cards: Weary shoppers who are shopped out, fresh out of ideas, or just plain want to be done find these attractive. They are usually more popular during the last three to four weeks of the holiday shopping season.

Research, Test and Research Some More: Experts advise retailers and e-tailers to try different things like tying search marketing research efforts to limited time offers.

The best prepared retailers will be the ones who adhere to the philosophy of “the early bird gets the worm.”

For more insight visit Ecommerce development Services

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