WebMetro to Host SEMPO Webinar on Content Advertising - 05/29/08, 9am Pacific
Location: Registration link will be available 2 weeks before the webinar.
Date: 5/29/2008 -
Charged with finding new ways to increase return on advertising investment, marketers are discovering new revenue opportunities using content advertising. Frustrated SEMs with mixed or mostly negative feelings towards content advertising have turned away from the practice due to ads appearing on untargeted, irrelevant pages. Changes to the content networks have shown dramatic improvement in content campaigns and pessimistic marketers should revisit content advertising.
This webinar, presented by a former content advertising naysayer, will cover specific enhancements in Google’s content network, how content advertising can increase ROAI, and real-life examples of how content advertising is effective for lead generation and e-commerce.
To learn how your business can reap the benefits of content advertising, contact WebMetro at 866.922.4632 or
info@webmetro.com.