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Resources > Events

WebMetro Events

Chat with us at one of our upcoming events. Find out how we can help you take your internet marketing to the next level by Unleashing the Power of Digital Marketing.

Upcoming Events

Adwords Advantage Online Summit

Fast-track your Google AdWords advertising profits. Learn from industry experts during 13 hours of comprehensive online training. This is the first online training summit for AdWords advertisers. WebMetro will present and lead a session on Proper Attribution.

How to Assign Proper Attribution to AdWords and Solve the Complexities of Measurement
Instructor: Michael Behrens, WebMetro VP eMarketing
Date and Time: March 11, 2010, 1:00 PM Pacific
Attribution is one of the hottest topics in SEM and Interactive Marketing right now. Assigning value to your AdWords keywords is not as easy as it once was, especially considering the fact that many conversions are a result of more than one search term. Managing bids to the last touch point is costing marketers millions of dollars and holding brands back from truly increasing market share. The key is properly assigning value to your keywords, beyond the last click. The session also explores the value of running contextual, social, and SEO to support and enrich your paid search campaigns. Register now.