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| 8/20/2008 |
What Do Americans Do Online? |
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Americans love the Internet. Proof? Forrester Research estimates that more than half of U.S. adults access the Internet every day. And, a full 75% access it at least once a month. Add it up and it totals 302 billion minutes last month. |
| 8/19/2008 |
Behavioral Targeted Advertising Raising Consumer Privacy Concerns |
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By the end of 2009, almost 200 million US consumers will be online. This means an incredible opportunity for Internet marketers savvy enough to use behavioral targeted advertising. And, therein lies the problem. Behaviorally targeted advertising raises privacy concerns across the board -- from Internet privacy groups to online consumers themselves. |
| 7/18/2008 |
Older Americans’ Web Use Starting to Mirror the Younger Demographic |
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The online conduct of older Americans (those 50 and older) is increasingly matching that of a younger demographic, according to a study conducted by the The Center for the Digital Future in conjunction with AARP. |
| 6/13/2008 |
The Anomaly of Behavioral Advertising: Big Hit or Miss? |
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Behavioral advertising offers a plethora of advantages to advertisers, publishers and the public at large. Its use could be astronomical. However eMarketer, the online research aggregator, estimates US spending on it will only be $775 million this year. |
| 5/9/2008 |
Consumers Look to Share Ideas with Retailers by 2015 |
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U.S. consumers look forward to the reality of sharing information online with retailers by 2015, according to a recent survey by TNS Retail Forward, a retail industry research and consulting firm. Using everyday mobile devices like cell phones, they expect to be able to shop, provide feedback and make shopping a more interactive experience overall. |
| 4/25/2008 |
Consumers Register If you Show Them “WIIFM” |
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According to a recent study by Forrester Research, Required Registration Lowers Online Conversion Rates, almost 25% of consumers abandoned a purchase when they had to register to complete it. As online retailers in particular place a high value on garnering consumer information, this is a huge problem for them. |
| 3/28/2008 |
Many Consumers Sold Before Ever Stepping Foot in a Store |
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Many US consumers have made up their mind about their purchase before they ever step in a store, a recent survey by Krillion and the e-tailing group. |
| 3/24/2008 |
US Females Outnumber US Males Online |
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There are over 5 million more females in the US than men (154.5 million females to 149.4 males). This is but one reason that US women outnumber US men online. |
| 3/7/2008 |
New Google Software Allows You to Spy on Your Niche |
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Ever wonder how your site is doing compared to others in your niche? Well, now you can find out. Google’s new benchmarking software allows users to compare such metrics as traffic patterns, for example, to others in their niche. |
| 2/22/2008 |
Has Web Time Finally Exceeded TV Time? |
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In the US, web time now exceeds TV time for online users. According to IDC data collected in September and October 2007, US online users spend twice as much time on the web than watching TV—almost 33 hours to be exact. |
| 2/22/2008 |
Best and Worst Online Marketing Tactics |
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The 2007 ad:tech and MarketingSherpa study on online marketing techniques had some surprising, and not-so-surprising findings. |
| 6/15/2007 |
Study suggests that consumers will pay more for privacy |
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A study by researchers at Carnegie Mellon University suggests consumers will pay more for privacy—if there is an easy way to determine which online retailers have strong privacy policies. |
| 5/14/2007 |
Some Kids Chores Include Internet Duties |
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Children aged 8 to 14 are adding Internet duties to their list of chores.
According to "Surfin' on Mom's Turf: Cyber Chillin' With 8-14 Year-Olds," a report released by Stars for Kidz, 14 percent of kids have helped parents prepare their income tax return online.
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| 4/30/2007 |
Survey concludes Internet access offers great untapped potential-Advertising |
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A stunning 78% of all online consumers worldwide access the Internet through a broadband connection, a new report from research company Ipsos Insight says. That`s up 41% in only three years—in 2003, 56% of users accessed the Internet via broadband. Not surprisingly, Ipsos predicts that broadband adoption has just about topped out. |
| 10/6/2006 |
WebMetro to attend DMA2006 |
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WebMetro will attend and exhibit at DMA2006 |
| 5/8/2006 |
Going up: Online fraud |
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Consumers are getting smarter about avoiding identity fraud, suggest the findings of Javelin Strategy & Research |
| 4/28/2006 |
The Deadly Duo: Spam and Viruses, March 2006 |
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Misdirected "bounced" e-mail accounts for 9 percent of e-mail volume, but is growing at the same rate as spam volumes according to "Internet E-Mail Traffic Emergency: Spam 'Bounce' Messages are Compromising Networks," a report released by security firm IronPort. |
| 4/14/2006 |
Consumer optimism takes a climb in April |
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Consumers will increase their spending this spring, encouraged by what they perceive as a better job market, says consultants Retail Forward Inc.`s Future Spending Index. The index increased in April for the second month in a row, rising to 107.5 from 101.6 last month. |
| 4/13/2006 |
Liberation Through Mobile E-Mail? - email marketing |
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Can mobile e-mail really help us achieve a better work-life balance? |
| 4/13/2006 |
U.S. Hispanic Internet users will reach 21 million by 2010, eMarketer says |
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The number of U.S. Hispanic Internet users is expected to hit 20.9 million by 2010, with growth driven primarily by Hispanic youth, according to a new report from eMarketer. Thats a 33% increase from 15.7 million users at year-end 2005. |
| 4/6/2006 |
Forrester: Few Have Ever Heard a Podcast |
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The growth of podcasting has so far fallen short of its great expectations, with only one percent of connected North Americans using them on a regular basis according to a new Forrester Research report. |
| 3/17/2006 |
January`s top sites in 10 categories, as ranked by Nielsen/NetRatings |
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Nielsen/NetRatings MegaView Retail Report ranks the following top sites based on purchases in each category for January. The first number is purchases, the second number is visitors. |
| 3/14/2006 |
Inbox Competition Calls for Testing |
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Friday is the current favorite of a few e-mail service providers (ESP). However if a large number of marketers move their mailings to a Friday schedule, it will cause inbox competition. |
| 2/7/2006 |
Spam "Deadline" Passes |
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As you have probably noticed, spam is still being delivered to in your e-mail inbox. |
| 1/31/2006 |
Instant Messenger A Target for Malicious Attacks |
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Instant messenger (IM) users aren't safe from harm. An increase in threats picked up by integrated message management firm Postini are detailed in its "2006 Message Management & Threat Report." |
Pay per Click Advertising
