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Internet Advertising and eCommerce News - Consulting

Internet Advertising and eCommerce News - Consulting

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1/31/2006 Instant Messenger A Target for Malicious Attacks
Instant messenger (IM) users aren't safe from harm. An increase in threats picked up by integrated message management firm Postini are detailed in its "2006 Message Management & Threat Report."
1/30/2006 Privacy worries don`t keep consumers out of online surveys and promotions
Although online consumers are significantly more concerned about sharing personal information, they adopt online promotions at rates almost identical to those of neutral or unconcerned consumers, according to a recent report from Forrester Research
1/30/2006 Google Releases Upgraded Toolbar
Google has enhanced its toolbar for Internet Explorer, introducing several new features that will appeal to regular users of the program.
12/12/2005 Value Vision names a new head of business development and distribution
Value Vision Media Inc., which operates ShopNBC.com, has hired Jim Gilbertson as vice president of business development and distribution.
12/9/2005 Retailers' Unopened Mail
Why do online retailers, who should know all about online marketing, have the lowest e-mail open rates?
12/7/2005 Portals: Hot Again
What goes around comes around, but portals came back faster than anyone expected.
12/5/2005 AOL Launches Mobile Search
AOL today launched its mobile search services, bringing Web search, comparison shopping, and Yellow Pages listings to Web-enabled mobile phones, smartphones and PDAs.
11/15/2005 Google offers Silicon Valley home free wireless Internet
Internet giant Google is offering to cloak its home city in Silicon Valley with free wireless "Wi-Fi" computer service, the company confirmed.
11/14/2005 September visits increase at 9 of the top 10 computer and electronics sites
Nine of the top 10 multi-category computer and consumer electronics retail web sites experienced double-digit increases in visits in September, according to Nielsen/NetRatings. CircuitCity.com experienced the largest increase, with visits increasing 60% to 6.9 million from 4.3 million a year earlier.
11/14/2005 Comparison shopping engines have been a big win for some retailers and less so for others
Among online retailers, comparison shopping engines have proponents like Jacob Hawkins, vice president of online marketing at Overstock.com, who says the price comparison feature is a good fit for Overstock`s value-pricing business model.
8/17/2005 For Online Attacks, a Sharper Focus
Virus-laden e-mails and criminal driven security attacks were up 50% in the first half of 2005.
8/17/2005 Steamed in Canada
Online threats like viruses, worms, phishing and spam cause computer users plenty of stress. A survey of Canadian surfers finds a fair amount of swearing and shouting is the result.
8/15/2005 More Than a Quarter of Web Marketers 'Flying Blind'
Web marketers lack both the confidence and analytics to properly assess results, according to a study from WebTrends.
8/3/2005 As the World (Wide Web) Turns (into TV)
USA Today writes that most major media companies are realizing that as the internet is more and more plugged into TVs and not just computers, consumers may want get their news, entertainment and sports from the web, on demand, instead of conventional TV offered by a cable, satellite, or phone company.
8/2/2005 Frustrated and Fleeing
Almost one-half of respondents to a new poll by Accenture said that poor customer service led them to change a service provider in the past year.
7/25/2005 Enterprise IM
As companies adopt instant messaging, they are finding that the benefits of the speedy communication platform come with headaches as well.
7/19/2005 The Confusion Over Cookies
A new eMarketer report offers an in-depth look at consumers' use of cookies, and recommends a concerted industry effort to clear up user confusion.
7/19/2005 Keeping that Data Safe?
A survey by Ipsos-Reid finds that many online retailers in Canada are using only basic security protections.
7/19/2005 Why Spam Works
It's always been a perplexing question. Why
7/12/2005 High-Speed Internet Subscribers Revved in 2004
High-speed Internet connections reached 37.9 million subscribers in the U.S. last year, according to a report released by the Federal Communications Commission (FCC).
7/11/2005 Scareware!
A new survey finds that US Internet users are so fearful of spyware and adware that they are changing their online behavior
6/16/2005 Deadly Duo: May 2005
Spammers use celebrities to grab the spotlight -- and to infect PCs.
5/17/2005 Do They Know They've Been Hooked?
Just 4% of employees surveyed in a new Websense poll say that they have fallen for a phishing e-mail. But IT decision makers say many employees click through to phishing URLs, and that can be a problem.
5/2/2005 Search vs. Yellow Pages: The Fight Continues
A new study claims that online yellow pages are a more effective medium for local advertisers than search engine marketing.
4/28/2005 Your Information or Your Life!
In the largest consumer information theft to date, shoe retailer DSW reports that 1.4 customer records were stolen from 108 stores


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