Liberation Through Mobile E-Mail? - email marketing [4/13/2006]

Can mobile e-mail really help us achieve a better work-life balance?

Can mobile e-mail really help us achieve a better work-life balance?

After spending an hour or so trudging through inane messages and spam, many of us tend to think that e-mail has made our work lives more hectic. However, a new study from Visto, a provider of wireless e-mail platforms for mobile devices, suggests otherwise.

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Amid concerns about the continuing erosion of personal time, Visto's research "suggests that mobile e-mail can deliver renewed control over the working day for the individual with improved productivity for the employer."

According to the survey, 70% of frequent business travelers with a heavy reliance on e-mail expect mobile e-mail to free up their schedules and they actively want mobile phones with the ability to receive and send both work and personal e-mails.

Based on interviews with over 300 such "mobile professionals" in the US, UK and Italy, the research revealed that 80% expected the flexibility of mobile e-mail to help them achieve a balance between the demands of a personal and working life.

Nearly 70% also recognized that they would be more productive through being increasingly mobile.

"These findings are remarkable," said Rafal Gajdamowicz of RONIN, an international research consultancy. "When ranking their answers in degrees of importance, the greatest number of respondents, over 33% in some instances, scored responses at 10 out of 10. In our experience it is virtually unprecedented for feelings to run so high in a survey of this nature."

As an indication of their desire to "balance" work demands with everyday needs, 84% of the professionals wanted mobile phones that could synchronize their work and personal e-mails.

But that doesn't mean they don't occasionally want to get away from work. Over 80% wanted the ability to control e-mail delivery without having to disable their phone.

Source emarketer.com
April 13,2006

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