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| 9/2/2008 |
The Battle Between Branded vs. General Keywords |
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ADOTAS EXCLUSIVE — by Marc Wymar, WebMetro Director of Interactive Media
You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, and they often do. But can you distinguish what percentage of your sales are just brand-based conversions and what percentage is new market share generated through your SEM efforts? |
| 8/28/2008 |
McCain Campaign More Tech Savvy than Obama’s? |
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Practically every one agrees that Senator Obama has run a tech-savvy campaign, e.g., announcing his pick for veep via text message and the creation of a virulently active social network at My.BarackObama.com. |
| 7/1/2008 |
Search Engine Marketing Grows and Exceeds Expectations |
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According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, North American search engine marketing spending is projected to exceed $25.2 billion by 2011. |
| 6/17/2008 |
The Three Most Common SEM Ad Blunders of 2007 |
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By Michael Behrens, WebMetro Vice President of e-Marketing
As featured in the 2008 DMNews Essential Guide to Search Engine Marketing
One critical change search engines made in 2007 was a focus on transparency. Each major engine introduced reporting that shed light on what advertisers were buying. The three biggest advertiser mistakes, however, were based on their inability to take advantage of these insights.
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| 5/15/2008 |
Behavioral Advertising Spending: Online Advertising’s New Cash Cow |
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Eighty percent of advertisers believe that behavioral advertising is a good way to spend ad dollars. Proof? According to a recent survey by SEMPO, a search engine marketing organization, more than four out of five advertisers polled said that they would be willing to spend more to add this to their PPC campaigns. |
| 3/24/2008 |
Google Adword Advertisers Can Now Bid by Demographic |
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Google Adword advertisers can now get more Internet marketing bang for their buck. Demographic bidding allows advertisers to do two things, based on the age and gender of the users: (i) modify bids; and (ii) restrict visibility. The details of the program were announced on Google’s Adwords Blog. |
| 3/11/2008 |
Pay Per Click Means KaChing for Online Retailers |
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Online retailers in the US are in love with pay-per-click advertising. And, with good reason. More than 64% of the online merchants interviewed by Internet Retailer in February 2008 said their conversion rates were higher than 5%. The industry accepted norm is 1.5% to 3%. |
| 3/11/2008 |
Search Marketing Works for Online US Retailers |
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Now that US retailers know that search engine marketing works, they plan to increase their spending in this area.
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| 2/29/2008 |
Google Advertisers Happy with Downturn in Click-Through Rates |
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Apparently quality over quantity is what counts with advertisers. Contrary to investors, Google advertisers are happy with the downturn in click-through rates. Many advertisers view the lower click-through rates as Google paying more attention to the quality of click-throughs, instead of the quantity. |
| 10/5/2007 |
Search advertising accounted for 41% of first half's total revenue |
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At nearly $10 billion, Internet advertising revenue from search, classified, lead generation, e-mail and display advertising was up almost 27% in the first half of the year from the first six months of 2006, according to a new survey from the Interactive Advertising Bureau and Pricewaterhouse Coopers. |
| 8/28/2007 |
Report says online advertising dollars will be twice radio advertising dollars |
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Online advertising dollars will surpass radio advertising this year for the first time and by 2011 online advertising dollars will be twice radio advertising dollars, says a new report from eMarketer Inc., “Radio Trends: On Air and Online.” |
| 8/24/2007 |
Annoying advertising alienates consumers |
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Offensive or annoying advertising alienates consumers, according to a Streetblimps-commissioned survey conducted by the Opinion Research Corp.
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| 5/3/2007 |
ROI Increases utilizing WebMetro's proprietary DSMM |
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Merrick finds over 25% of conversions on brands stem from general search
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| 12/18/2006 |
Online spending reaches record high |
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Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore. |
| 12/7/2006 |
Online Marketing -Online Spending Increases |
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The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today. |
| 11/29/2006 |
Search, affiliate, and other pay-per-click marketing made the difference |
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Over the Thanksgiving weekend, search, affiliate, and other pay-per-click marketing made the difference online for the brands of multi-channel direct marketer Vermont Teddy Bear Co. Web manager Tom Funk tells Internet Retailer that on the Friday after the holiday, source code revealed that traffic from search and affiliate links was up two to four times its normal volume. |
| 11/29/2006 |
Online Marketing - Monday’s online sales hit a record high |
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The Monday after Thanksgiving marked the first time that online retail sales surpassed $600 million in a single day and more record-breaking days are expected this holiday shopping season, comScore Networks Inc. said today. On Monday, eBay led in unique traffic, followed by Amazon and Walmart.com, Nielsen/NetRatings said. |
| 11/27/2006 |
Value of Internet advertising and the exceptional ROI investment it offers |
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Nearly two-thirds of car dealers plan to increase their online ad budgets next year, according to a recent Cars.com dealer poll. |
| 11/22/2006 |
PPC Search Marketing |
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Pay-per-click advertising is not as simple as it might seem. |
| 10/19/2006 |
The Misleading Nature of Conversion Rates: |
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Recently, a leading multi-channel retailer engaged in a landing-page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate. |
| 8/16/2006 |
Enriched Content Increasing Online Conversions |
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More e-retailers are experimenting with enriched content on their sites, with the results of newer deployments in terms of ROI either still on the way, or kept under wraps. But aggregated results from one rich media services provider show such content making a significant difference in add-to-cart rates. |
| 5/31/2006 |
EBay and PayPal to launch PayPal Plus MasterCard with GE Consumer Finance |
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EBay Inc. and PayPal Inc. are launching a co-branded MasterCard featuring a rewards program exclusive to PayPal users. The new PayPal Plus card will be issued through GE Consumer Finance, a unit of General Electric Co., under a multi-year agreement. GE also plans to launch an eBay branded credit card. |
| 4/24/2006 |
March online retail spending grows 37% over year ago |
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Online retail spending in March increased 37% to $8.78 billion from $6.42 billion in March of 2005, comScore Networks Inc. reports. Starting this month, comScore, which had been reporting sales numbers on a weekly basis, is reporting them monthly with a three-week lag. |
| 4/19/2006 |
Online Advertising Still Growing Strong |
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Good news! A pair of new reports indicate that online advertising continued to grow in the first quarter of 2006. |
| 2/14/2006 |
MSN Search Marketing - MSN Tempts Would-Be Searchers With Prizes |
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You'd think the lure of easy information and good search results would be enough to attract people to a search engine. But MSN is dangling prizes and charitable donations in front of would-be searchers, hoping that those who try its engine for the winnings might just hang around. |
Pay per Click Advertising
