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| 2/14/2006 |
MSN Search Marketing - MSN Tempts Would-Be Searchers With Prizes |
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You'd think the lure of easy information and good search results would be enough to attract people to a search engine. But MSN is dangling prizes and charitable donations in front of would-be searchers, hoping that those who try its engine for the winnings might just hang around. |
| 1/6/2006 |
Paid Search to Grow 41% With Google Leading the Way |
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Paid search is expected to generate more than $14 billion globally in 2006, with Google leading in growth and market share, according to a new Piper Jaffray report.
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| 1/4/2006 |
Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600 |
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Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ. |
| 8/10/2005 |
Google Shops AdWords in China |
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Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. |
| 8/8/2005 |
Online Adspend to Reach $18.9B, Search to Top Display |
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JupiterResearch announced today that according to its forecasts online advertising in 2010 will reach $18.9 billion, compared with the $9.3 billion at the end of 2004, and search engine advertising will generate more revenue than display advertising. |
| 8/5/2005 |
MSN Details Paid Search Product |
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MSN has a name and expected due date to its in-utero keyword bid management platform. |
| 7/27/2005 |
Best Day for Emailing Is a Moving Target |
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eROI this week issued the results of its most recent email study, finding that response rates have shifted from quarter to quarter over the past year, but one trend is clear: Quarterly response rates have declined year over year (for example, from 4 percent click-through in 2Q04 to 3.6 percent in 2Q05). |
| 7/20/2005 |
Yahoo! Reports Strong Q2 |
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Increased demand for online advertising helped to boost Yahoo's quarterly profits in what looks to be a robust earnings season for ad-supported online companies. |
| 7/13/2005 |
Keyword Prices Stable, Search to Reach $5.6 Billion |
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Keyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and Piper Jaffray, reports AdWeek (via MediaBuyerPlanner). |
| 7/13/2005 |
Is Pay-Per-View Next for the Search Heavyweights? |
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Google is reportedly coming out with an online payment system. |
| 7/11/2005 |
Paid Search Goes Over Big Down Under |
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A new report from Frost & Sullivan estimates that that the pay-per-click (PPC) paid search market in Australia will grow by 85% this year. |
| 7/11/2005 |
Paid Search Ads and Site-Side Brand Metrics |
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Online marketing and advertising are moving in opposite directions. |
| 5/2/2005 |
Yahoo! Search Marketing to Test Graphical Ads |
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Addition of images on Yahoo!'s contextual network could let advertisers craft more branding-oriented ads.
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| 4/14/2005 |
Click Fraud Is Starting to Scare Marketers |
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Pay-for-click is a key driver behind the growth of online advertising, but now marketers are asking how many of those clicks are bogus.
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| 2/9/2005 |
Google Hits Record Revenue Levels |
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Online ad growth drove search giant Google to post record revenues of $1 billion for the fourth quarter of 2004, up 101 percent over the same period in 2003. Net income came in at $204 million, or $0.71 a share.
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| 12/31/2003 |
More Businesses Are Turning to Paid Listings on Search Engines |
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More Businesses Are Turning to Paid Listings on Search Engines |
| 12/19/2003 |
Paid Search Listings Unrecognizable to Some |
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While one study found that searchers couldn't distinguish between paid and organic results, other research saw whopping conversion rates from paid listings occurring right before the holiday season. |
| 7/30/2003 |
Search Powers Online Ad Revival |
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Paid search, represented just over one in every ten dollars spent on Internet advertising. |
| 6/12/2003 |
Online Ad Rebound Underway |
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The online ad industry turned the corner in the second half of 2002, |
| 7/2/2002 |
Google gains four million extra visitors |
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Google gained nearly four million unique audience members |
| 3/12/2002 |
Pay-Per-Click Search Engine Marketing |
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As website marketers, we are continuing to search for the best online venue for realizing the lowest acquisition and lead generation cost. |
| 6/15/2001 |
A third of ezines rely on ad sales |
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34 percent of those accepting advertising charged on a cost-per-click model, while 26 percent had a cost-per-acquisition model. |
| 7/12/2000 |
Reports Predict Web Ads Have a Future - Web Advertising |
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money will be thrown at online advertising in the coming years |
| 7/12/2000 |
Internet Ad Spending Increases in June - Internet Statistics |
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Spending on Internet advertising has increased 54 percent |
| 11/24/1999 |
Banner Advertising |
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25 percent of the experienced users said that banner advertising drove them to shop online. |
Pay per Click Advertising
