MSN Details Paid Search Product [8/5/2005]

MSN has a name and expected due date to its in-utero keyword bid management platform.

By: Zachary Rodgers

The product is a critical component of the portal and its strategy going forward.

MSN's paid search product will be the first component of MSN adCenter, a broad toolset that will enable ad placement throughout the whole network. In March, Microsoft demonstrated how adCenter would work, and said a keyword bidding tool would be its first component.

A version of MSN Keywords is now being tested in Singapore and France, Microsoft said.

Until the wide release of the Keywords product, MSN will continue to rely on rival Yahoo! to provide pay-per-click listings alongside its search results. Their agreement expires next summer.

Microsoft shares details of the PPC platform amid buzz over a similar product from Ask Jeeves, announced Monday. AJ parent InterActiveCorp hopes the offering will eventually replace the syndicated paid search listings it now receives from Google.

Source of Article: Clickz

Date of Article: August 4, 2005

Back to Article Listing  |  Email to a Friend