Online Advertising Still Growing Strong [4/19/2006]

Good news! A pair of new reports indicate that online advertising continued to grow in the first quarter of 2006.

Good news! A pair of new reports indicate that online advertising continued to grow in the first quarter of 2006.

According to new Nielsen//NetRatings AdRelevance tracking data, marketers bought 185 billion display ad impressions in the month of March. That is nearly twice as many as the 97 billion that were bought in March 2005 and 31% more than February's 141 billion.

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Confirming this trend, the results of a survey from Deutsche Bank and MediaPost, and conducted by InsightExpress, found that, of the media executives interviewed for the survey, 72% said their clients spent more on Internet advertising in the first quarter.

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