A third of ezines rely on ad sales [6/15/2001]

34 percent of those accepting advertising charged on a cost-per-click model, while 26 percent had a cost-per-acquisition model.

forty-two percent of the ezines studied accepted more than three sponsorships per issue, while 16 percent accepted three, 34 percent accepted two, and 9 percent ran only one.

Over a quarter of the newsletter publishers (28 percent) were using rep firms and/or brokers to generate advertising sales. Eighty-four percent of those, however, said these firms and brokers did not generate any more revenue than in-house sales reps.

The majority of the publishers obtained demographic information on subscribers. Thirty-six percent did so at the point of registration, 20 percent polled their readers, and 44 percent had no way of getting this information.

For more information on Internet marketing visit WebMetro: Online Marketing

Source of Article: NUA Internet Surveys

Date of Article: June 15, 2001

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