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| 2/18/2008 |
Yahoo! Cites Online Ad Growth as Reason for Declining Microsoft’s Offer |
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In declining Microsoft’s recent bid of $44.6 billion, Yahoo! cited the projected growth of online advertising, saying, “The global online advertising market is projected to grow from $45 billion in 2007 to $75 billion in 2010, and we are moving to quickly take advantage of what we see as a unique window of time in the growth—and evolution—of this unique market to build market share and create value for our shareholders.” |
| 6/8/2007 |
Free trials can help establish the value of subscriber |
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What makes some paid content sites better than others at turning free trial users into subscribers? |
| 4/30/2007 |
Paid Search currently key driver of Us Online Advertising |
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According to the "US SEM Executive Survey, 2007" report, from JupiterResearch, two-thirds of search marketers expect to increase their spending this year.
Only 7% of search marketers expect to decrease spending, and 28% expect no change. |
| 4/17/2007 |
Paid search is the fastest-growing segment of UK online marketing |
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Paid search is the fastest-growing segment of UK online marketing, and both paid and natural search will continue to grow for the next 12 months, according to data from eMarketer's recent UK Online report. |
| 4/11/2007 |
Agencies getting more aggressive with their search spending |
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A majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search. Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York. |
| 4/2/2007 |
Hispanic online ad spending is estimated to rise |
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Hispanic American Internet users consume more media and spend more time with technology than the general US population, according to a new study by Yahoo! Telemundo and Experian Simmons. |
| 4/2/2007 |
Pharmaceutical and Healthcare Online Ad Spending |
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eMarketer estimates that overall online ad spending by the pharmaceutical and healthcare industry will rise 19% this year. |
| 3/20/2007 |
Adults over 50 spend $1 trillion annually -Marketing |
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Adults over 50 spend $1 trillion annually on goods and services, with Internet purchases totaling $7 billion annually, according to Packaged Facts. |
| 3/16/2007 |
US travel and tourism revenues expected to reach $1.7 billion in 2007 |
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According to a study by the World Travel & Tourism Council (WTTC) sponsored by Accenture and prepared by Oxford Economics, the world travel and tourism market will top $13 trillion by 2017, up from $7 trillion in 2007. |
| 2/26/2007 |
Total Ecommerce sales for 2006 were estimated at $108.7 billion, |
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All those sales have to come from somewhere.
Retailers had very happy holidays. US retail e-commerce sales (excluding travel) for the fourth quarter of 2006 were the highest they have been in four years, according to the US Census Bureau.
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| 12/29/2006 |
Online spending showing strong growth |
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During the 56 days of the 2006 holiday season—Nov. 1 through Dec. 26—total online retail spending reached $23.11 billion, marking a 26% increase over the corresponding days in 2005, according to comScore Networks Inc. |
| 9/8/2006 |
Preparing for Panama-Yahoo's New Advertising Structure |
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Yahoo's been promising a major overhaul of the Direct Traffic Center (DTC) and its paid placement algorithms for well over a year now. The investment community has been impatient with Yahoo because Panama promises to bring to the company a more efficient paid placement marketplace. This translates into more dollars earned per search, on average. The additional dollars earned under Panama will, of course, come out of we advertisers' pockets. If there's additional value in that marketplace, we'll be more than happy to invest in the kinds of clicks that drive our businesses forward.
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| 6/29/2006 |
Ad Spending Online Marketing for Real Estate Expected to Double by 2010 |
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Online Marketing for Real Estate is expected to double in the year 2010, an estimated 32.1 per cent. A Borrell Associates report released in March and reported through clickz.com showed that real estate agents did the majority of local search advertising. |
| 6/28/2006 |
Car Dealers Spending More on Online Advertising |
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Auto dealers continue to shift budgets from traditional advertising to internet marketing programs, with dealers on average spending about 9 percent of their advertising budget in 2005 on paid search, third-party lead-generation sites and other web marketing programs, according to the National Automobile Dealers Association, writes Internet Retailer.
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| 6/7/2006 |
AOL Ads Show up in Paying Customers' Emails |
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AOL - for the first time - is serving up ads in its paying customers' email messages, in an effort to increase online ad inventory, writes PC World. |
| 6/5/2006 |
Online Retail Revenues to Reach $200 Billion - Online Marketing |
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Online retail is expected to hit $211.4 billion in 2006, a 20 percent gain over revenues of $176.4 last year. That's according to "The 2006 State of Retailing Online," the ninth annual report published by Shop.org and conducted by Forrester Research. |
| 5/31/2006 |
Online Sales to Surpass $100 Billion in 2006 - Online marketing |
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Gian Fulgoni, chairman of comScore Networks, predicts that e-commerce spending will continue to grow at a rate of at least 20 percent in 2006, and as a result "online spending for 2006 will eclipse the $100 billion threshold for the first time."
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| 5/5/2006 |
Microsoft to Spend $1.1 Billion to Catch up with Google |
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To keep up with Google and Yahoo, Microsoft will invest heavily - $1.1 billion on its MSN online business in 2007, compared with the $500 million spent in 2005 - CEO Steve Ballmer said, writes Smart Money (via MediaBuyerPlanner). |
| 4/24/2006 |
Online retail sales in Canada grew 80% in 2005 |
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The increase in the value of online retail sales in Canada in 2005 outstripped the growth in the number of online retailers, according to a new report from Statistics Canada. |
| 4/24/2006 |
eBay acquires Swedish auction site Tradera.com for $48 million |
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EBay has acquired Tradera.com, the leading online auction-style marketplace in Sweden for $48 million, plus acquisition costs and an adjustment for net cash acquired. |
| 4/18/2006 |
IPTV On The Rise In Western Europe |
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IPTV On The Rise In Western Europe Still, short-term profits from television via Internet Protocol (IPTV) will be hard to come by.
Gartner forecasts that the number of households subscribing to IPTV services offered by telecom carriers in Western Europe will reach 3.3 million in 2006 and 16.7 million in 2010
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| 4/7/2006 |
Internet Marketing - PayPal Text to Buy Primed for Marketing |
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PayPal has introduced a mobile payment system that appears rife with possibilities for marketers and media companies.
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| 3/9/2006 |
Gift Shop Takes Google For $90M - Online marketing |
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Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant.
The move would end a gift shop's gripe that the search engine giant was charging advertisers for clicks on online ads that did not come from consumers |
| 3/6/2006 |
January Internet searches rise 39% to new monthly record of 5.7 billion |
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The number of Internet searches reached a new monthly tally in January, rising 39% year-over-year to 5.7 billion from 4.1 billion, Nielsen/NetRatings reports. |
| 3/2/2006 |
At more than $12.5 billion, 2005 online ad revenues set a record |
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At more than $12.5 billion, 2005 online ad revenues set a record
The online medium is more entrenched among more marketers than ever, according to data from the Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue estimated at more than $12.5 billion is a 30% increase over 2004 s record revenue of $9.6 billion. |
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