Helping our clients find new, powerful, and effective methods of increasing ROI has been the driving force behind WebMetro's successful approach to content advertising. Not long ago, WebMetro hosted a webinar with the Search Engine Marketing Professional Organization (SEMPO), Our VP of e-Marketing, Michael Behrens shared highly actionable information about acquiring sales and generating leads from content advertising. More recently, Google featured skincare specialist Murad and WebMetro in a Success Story to demonstrate the power of content advertising. Read the case study to find out how we increased our client's online sales by 15% while lowering the cost-per-acquisition by 13%!
A seemingly silent but deadly force in any company's Internet marketing plan is web analytics. Without proper implementation and understanding of web analytics, marketers can easily waste precious search engine marketing (SEM) dollars. Senior Director of eBusiness Consulting Les Kiyuna shares 3 tips for boosting conversions in his article Maximizing Return on SEM Spend with Web Analytics.
Remember the tortoise and the hare? You’ll find the truth behind search engine optimization fables at WebMetro's blog. Find out what it takes for "aggressive optimization" in an ultra-competitive marketplace from the Digital Marketing Factor.
Join us at the world’s largest gathering of direct marketers at DMA08 in Vegas! The WebMetro team will be ready to help you win with our Internet marketing solutions. Also, SEO Director John McCarthy will lead a Search Engine Marketing roundtable. Find out more at the WebMetro events listing.
Pay per Click Advertising
