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| 12/22/2008 |
Aiming High In Web Site Analytics |
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A problem that often occurs in web site management and design is that each section of the team will become so preoccupied with completing their own goals that they miss the big picture. Especially in times of economic uncertainty, people will strive to show how web analytics supports their individual projects. While this is fine, it does little to support the overall goals of a web site. It is just as important for these smaller projects to fit into the larger scheme of things at the company. |
| 11/3/2008 |
Google Adds New Features to Its Analytics Service |
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Generating custom reports, segmenting data, integrating data, etc. These are all features of Google’s Analytics service, which it continues to roll out to capture corporate IT shops. |
| 10/9/2008 |
Yahoo Takes on Google with Its Own Web Analytics Tool |
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Yahoo recently rolled out a beta version of its web analytics tool. The company states that it will provide up-to-the-minute reports, which will highlight such information as page views, sales numbers and traffic sources. |
| 9/17/2008 |
Google's Analytics Guru Dispenses 5 Web Lessons |
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Avinash Kaushik, considered Google's web analytics guru, dispensed the following tips on how Web analytics professionals and others operating Web businesses must operate and change in a Web 2.0 world. |
| 7/21/2008 |
Maximizing Return on SEM Spend with Web Analytics |
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By Les Kiyuna, Senior Director eBusiness Consulting
We marketers spend thousands of dollars every month to drive qualified traffic to our websites. How many of us have truly implemented a thorough web analytics solution to track incoming traffic for unique consumer segments? If you’re not using a web analytics service like Google Analytics, Omniture or some other segmentation-capable software, you could be misinterpreting your customers’ intent once they arrive at your website and be wasting precious SEM dollars! |
| 7/14/2008 |
Website Analytics: Mining Customer Data for Profit |
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Website analytics allow web retailers to assess how their marketing campaigns are progressing – in minutes instead of days or weeks when compared to more traditional forms of advertising. |
| 6/30/2008 |
Google Launches Ad Planner – A Web Analytic Tool for Media Planners |
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On June 24, Google launched a beta version of its new web analytic tool for media planners – Ad Planner. This comes barely after launching Google Web Trends, a web analytic tool for all Internet users. |
| 5/22/2008 |
How To Find Gold With Web Analytics |
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By Marc J. Wymar, WebMetro Director of Interactive Media
ADOTAS EXCLUSIVE — A recent Forrester study found that 68% of online retailers say they will spend more on Web analytics this year. Translation: we know Web analytics is important but we’re not taking advantage of it. Unlike social media where marketers are still waiting for concrete metrics, interactive advertisers have hard proof that utilization of Web analytics rolls in the revenue. |
| 5/16/2008 |
Bringing the Human Touch to Web Analytics |
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As people are the ones to make the decisions from the mined data of web analytics, its people who should decide who should manufacture the solution to begin with. |
| 3/27/2008 |
Online Retailers Vow to Improve Customer Service |
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Online retailers are committed to improving their customers’ Internet shopping experience, according to the Forrester Research survey, Customer Experience Spending Intensifies in 2008. |
| 3/13/2008 |
Web Analytics a Top Spending Priority for Online Retailers in 2008 |
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Sixty-eight percent of online retailers say that they will spend more to evaluate their customers’ experience, according to a recent study from Forrester Research. |
| 2/26/2008 |
40% Worldwide Increase in Online Shoppers in Only Two Years: Nielsen |
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Online shopping has grown staggering 40% in the last two years, according to a 2007 Nielsen Global Online Survey. 85% of internet users have made at least one online purchase. That’s over 875 million consumers worldwide. |
| 1/3/2008 |
Teens are a fast-growing social networking user group |
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More than six in 10 teens have mobile phones, according to a December 2006 study by the Pew Internet & American Life Project titled "Teens and Social Media." |
| 3/29/2006 |
Euro Women to Outpace Men Online in Near Future |
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Women in Europe increased their Web usage at a faster rate than men in the past three years, according to a report published by the European Interactive Advertising Association (EIAA)'s Mediascope Europe unit. |
| 2/10/2006 |
DoJ Wants Cyber Crime Stats - Internet Statistics |
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The Department of Justice (DoJ) is launching its first national survey to measure the prevalence and impact of cyber crime on U.S. businesses. The survey starts this month and will be completed by the end of the year. |
| 8/15/2005 |
Web Analytics Makes Extreme Difference |
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The proprietors of Xtremez.com, an online reseller of paintball and skateboarding equipment, suspected they had a site usability problem in late 2004. |
| 8/9/2005 |
Web Analytics Vendors Gain Access to Yahoo! APIs |
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Yahoo! Search Marketing has resolved an ongoing dispute with Web analytics vendors to access its search marketing application program interfaces (APIs). |
| 8/2/2005 |
Web Analytics Makes Extreme Difference |
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The proprietors of Xtremez.com, an online reseller of paintball and skateboarding equipment, suspected they had a site usability problem in late 2004. |
| 9/18/2001 |
More Mailboxes on the Way |
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The number of worldwide e-mail mailboxes is expected to increase from 505 million in 2000 to 1.2 billion in 2005, according to International Data Corp. (IDC). |
| 9/18/2001 |
Top 25 Web Properties of August 2001 |
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Here are the Top 25 Web properties for the month of August 2001 ranked by unique audience according to Nielsen//NetRatings Inc. |
| 9/18/2001 |
Students drive Net traffic up in August |
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Internet use by college students in the US soared by 45 percent in August, as students returned to college after the summer break, according to new research from comScore. |
| 9/11/2001 |
Computer, Net Access Standard for Many Americans |
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More than half of the households in the United States had one or more computers in 2000, and more than 80 percent of these households had at least one member using the Internet, according to the U.S. Commerce Department's Census Bureau. |
| 9/11/2001 |
Seniors Act Just Like Everyone Else, Online |
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Though only 15% of US seniors are online, their online activity virtually mirrors that of the general internet public in the US. |
| 9/11/2001 |
Internet Explorer 6 off to a good start |
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New research from StatMarket shows that Internet Explorer 6 (IE6) garnered 2.4 percent of the global browser usage market within a week of its launch. |
| 9/11/2001 |
Average Web Usage, week end of 9/2/01, U.S. |
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Here are the statistics for the average web usage in the US, for week end of 9/2/01, according to Nielsen//Net Ratings |
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