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| 2/17/2004 |
Cross-Media Consumers Emotionally Attached to Sites |
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Nearly half of consumers surveyed miss a Web site when they can't access it, a study finds. |
| 11/14/2003 |
Personalization Not the Secret to E-Commerce |
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Basic Web site improvements would serve e-tailers a whole lot more than personalized offers and recommendations, according to a study. |
| 10/27/2003 |
Rich Media Growth Trend Continues |
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Rich media ads continue to outperform standard ads, while clickthrough rates, though nothing to rave about, remain stable. |
| 10/21/2003 |
Web Sites: Now, Built for Leads |
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Lead generation is more important than sales for most commercial sites, and marketers are wresting control of those sites from the IT department. |
| 6/26/2003 |
Online Video Ad Market Growing, Still Small |
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spending is still small and will likely remain so for the next few years, |
| 6/18/2003 |
Shoppers Demand Decent Design |
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First impressions are very important to online shoppers, as Genex finds that consumers are willing to forego low prices and brand-preference if they have a poor online experience. |
| 5/16/2003 |
Online Sales Soared 48% in 2002 |
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Consumers bought more stuff online last year, a trend that will continue, according to a study by Forrester Research and Shop.org. |
| 3/28/2003 |
Worldwide Net traffic to rise |
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Internet traffic generated by end users worldwide will nearly double . |
| 11/6/2002 |
Customer reach extended by the Net |
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small businesses with websites live during the 2001 holiday season reached new customers |
| 10/23/2002 |
Net users positive about ads on favorite sites |
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A new study has established a link between consumer affinity towards media websites and a positive predisposition towards advertisements displayed on those sites. |
| 9/17/2002 |
Decision makers most influenced by Web ads |
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DMNews reports that business decision makers are more influenced by online advertising than by any other type of advertising medium. |
| 8/6/2002 |
Designing a Better User Experience |
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What is the first step in designing a website? Creating the graphics? Making the home page? The creation of the images and buttons? No. The first step in designing a website is to understand what your users will want and expect from your website. |
| 8/6/2002 |
Web Opportunities: Customer Relationship Management |
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CRM is defined by www.webopedia.com
as: |
| 8/6/2002 |
Live Help Online - A Viable eBusiness Tool |
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Instant communication and problem resolution is appealing both to Web sites and their users. According to recent study released by Forrester Research, the number of troubled online shoppers who want customer service using an interactive chat has tripled since 1999 |
| 7/30/2002 |
Major Sites Missing Out on B2B Ad Dollars |
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Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. |
| 6/13/2002 |
Catalogers have highest click-through rates |
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A new study from DoubleClick indicates that email from catalogers and retailers have higher click-through rates than those from other industries. |
| 5/29/2002 |
Tapping the Pro-Active Market |
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Perceptions of online marketing campaigns |
| 5/29/2002 |
Custom E-Commerce Solutions or Bust |
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Companies are losing 60-70% of potential business because a costumer backed our before the transaction was complete. |
| 5/29/2002 |
Poor Web Design ....The Internet Death Penalty |
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losing customers because of inadequate Web sites |
| 4/18/2002 |
Web Design: Awards or Objectives? |
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two types of designers, those who design for the acclaim and those that design to meet objectives. |
| 4/18/2002 |
What is XML? |
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XML is the Extensible Markup Language. It is designed to improve the functionality of the Web by providing more flexible and adaptable information identification. |
| 4/18/2002 |
Direct Marketing: Using the Web for Lead Generation |
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If you are in business and you currently are not using your website to generate sales leads, then the statistics show you are in the minority. |
| 4/18/2002 |
Recipe for Success |
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Companies that are succeeding today on the web are the ones who are considering their web presence as a serious means to achieve business goals. |
| 4/12/2002 |
E-mail, Web Boost Sales |
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e-mail promotions and other online advertising methods found a positive impact on sales |
| 4/5/2002 |
Online Marketers Tighten Privacy |
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Web sites are making greater attempts to guard the vast amounts of collected personal and e-mail information. |
Pay per Click Advertising
