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An Unparalleled Team of Experts Dedicated to Helping our Clients Win
Our team has expertise in a wide variety of online marketing fields. Combined, our team members have several decades of experience. WebMetro devotes considerable effort and resources to recruit and retain the best talent available in the various online marketing disciplines required to provide unparalleled service and expertise to our clients. Each member of the WebMetro team plays a unique role in every campaign we launch and is fully dedicated to the overall goals of our company and our clients.
Executive Team
Carlos Ugalde, P.E., Founder and CEO
Carlos' big picture approach to strategy development coupled with his command of planning and online technology has been the key for building high performance e-businesses. Since 1995, Carlos has been helping companies develop and implement online business strategies, help build brand new eBusinesses, and provide clients with solutions to increase market penetration.
Carlos has been directly involved in the management of WebMetro’s larger scale eCommerce projects including marketing strategy and direction. This includes clients such as Pratt & Whitney Canada, the Student Assistance Foundation of Montana, and Public Storage. Carlos also oversees WebMetro’s technology development efforts, including WebMetro’s proprietary software DSMM Advantage™.
His professional career includes the building, growing and managing of three different, technology-driven companies in the areas of consulting, manufacturing and the Internet. During his business career Carlos’ creative talents have taken him to secure over 10 different patents and develop the vision for the development of new services at WebMetro. Carlos holds a Bachelor of Science degree in Civil Engineering and is a registered professional engineer in the state of California.
Michael Behrens, Senior Vice President eMarketing
Michael Behrens is the lead strategist in developing and implementing successful online marketing programs for WebMetro clients. Possessing expert knowledge of online marketing strategies and tactics along with its related tools and applications, he has helped clients succeed in highly competitive industries.
Michael is a senior advisor to the technology team in charge of developing WebMetro’s proprietary Internet marketing optimization platform DSMM Advantage™. His responsibilities include but are not limited to determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies.
A true veteran in the Pay Per Click field, Michael is a recognized Search Engine Marketing authority. Michael has been a presenter and panelist at several industry events, including Ad-Tech, PPC Summit and the eMarketing conference. To aid in keeping WebMetro and its clients at the forefront of the Internet marketing industry, he participates in exclusive events such as Google’s Zeitgeist and highly selective client forums. Furthermore, Michael has directed and managed key client relationships that include Fortune 50 companies and other enterprise clients that include Public Storage and American Management Association.
Michael is known for regularly challenging assumptions and exploring new online advertising opportunities in the constantly evolving Internet marketing landscape.
Karen Helweg, Vice President User Engagement
Karen is accountable for overseeing the optimal online engagement strategy for brands’ interactions with consumers. She champions the agency’s products focused on conversion rate optimization, from multivariate testing to behavioral analytics. This includes developing landing pages, microsites, social communities, and mobile sites/apps that engage customers and prospects in an optimal manner, maximizing a brand’s web investments. For over 15 years she has proven to be a thought leader when it comes to driving response online.
Having worked at multiple agencies – including RPA, Genex, Siegel + Gale, to name a few – Karen has been responsible for the online growth and account development of several brands. Scion, Purina, Pioneer, Nestlé USA, Technicolor, GoldMine Software, and Honda Motorcycle are a partial list of the accounts she has directly contributed to and managed. Prior to WebMetro, Karen was the Director of Interactive Services at Hamon & Associates where she restructured the agency’s interactive division and managed client relationships such as Bosch Appliances, Thermador, and Logitech.
Dani Arussi, Vice President Paid Search
Dani leads the agency’s enterprise search engine marketing (SEM) accounts to develop innovative strategies for new customer acquisition and more efficient use of our clients’ marketing investments. He is also involved heavily with the continuous evolution of DSMM Advantage™.
Before WebMetro, Dani was responsible for paid search marketing and analytics at Bank of America/Countrywide. His paid search experience dates back to ‘01 when he was the founder and owner of an internet business in commercial realty. Dani has a command of pairing successfully marketing and technology for optimal results.
Dani studied in the UK and graduated with a Bachelor of Engineering from Brunel University.
Paul Brosche, Director and Senior Marketing Consultant
Paul is a senior marketing consultant and member of the Board of Directors of WebMetro. Paul brings with him a wealth of marketing experience in running the marketing operations of several large and small organizations.
After completing his undergraduate and graduate study in business at the University of Southern California, he has spent the last 32 years building businesses, from rising to become a Chief Marketing Officer of a Fortune 100 company to forming, building and successfully selling his own business. Today Paul provides business organizations with help in defining and implementing critical marketing goals and strategies to gain and maintain market share while increasing shareholder value.
Paul has also been an adjunct marketing faculty member at California State University (Fullerton Campus).