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CPGs: Not Too Late to Spring Clean Your Internet Marketing

5/17/2010

By Lydia Chen Shah, Director Marketing Communications

Online consumer packaged goods (CPG) sales have tripled from 2004 to 2010, now at $12 billion, reported by eMarketer and according to Nielsen. Online retailing of CPGs is clearly out of infancy and rapidly growing into a sophisticated market where competition can be ...

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Online Marketing Lydia Chen Shah cpg content network pay per click video contextual advertising seo audit Paid Search Audit online marketng youtube landing pages paid search
Brand Exposure Series Part 2: PurinaCare Pet Health Insurance

2/24/2010

By Lydia Chen Shah, Director Marketing Communications

It’s definitely no secret the WebMetro team advocates advertising in the content networks. This form of internet marketing has proven to be an extremely effective avenue for targeted reach, increasing ROI, and lowering overall CPA. Contextual advertising also serves as a way ...

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Integrated Marketing

Lydia Chen Shah direct response content network contextual advertising brand awareness online advertising brand exposure
Brand Exposure Series Part 1: Hot Wheels

1/27/2010

By Lydia Chen Shah, Director Marketing Communications

If you’re familiar with WebMetro, you know we’re huge advocates of contextual advertising. It has proven to be an extremely effective avenue for targeted reach, increasing ROI, and lowering overall CPA. It also serves as a way to protect and support a brand/product ...

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Integrated Marketing

Lydia Chen Shah direct response content network contextual advertising funnel online advertising brand protection brand exposure
Spooky Search Engine Marketing Scenario for a Brand

10/28/2009

By Lydia Chen Shah, Director Marketing Communications

A couple weeks ago, one of the agencies WebMetro provides search engine marketing services for asked me how to justify to a client bidding on the client’s own brand via a PPC campaign.

Even after the agency explained to the client it ...

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Pay Per Click

ppc Lydia Chen Shah pay per click contextual advertising brand awareness funnel brand protection
Still Not Ready to Take Contextual Advertising Seriously?

9/30/2009

By Lydia Chen Shah, Director Marketing Communications

Are you a contextual advertising naysayer? Or perhaps you’ve dabbled in contextual advertising, haven’t found the secret sauce to making it work and are now thinking about giving up. And, I can’t forget those toying with the idea of contextual but aren’t ready ...

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google content network Lydia Chen Shah contextual advertising content advertising
Design for Design's Sake = Uncertain Results

10/22/2008

WebMetro has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and created visually appealing graphic ...

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Pay Per Click

design ppc content network contextual advertising banner ads

CPGs: Not Too Late to Spring Clean Your Internet Marketing

Brand Exposure Series Part 2: PurinaCare Pet Health Insurance

Brand Exposure Series Part 1: Hot Wheels

Spooky Search Engine Marketing Scenario for a Brand

Still Not Ready to Take Contextual Advertising Seriously?

Design for Design's Sake = Uncertain Results