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MarketingSherpa Case Study: Proper Attribution Paves Way for Lower CPA While Increasing Sales

12/29/2009

By Lydia Chen Shah, Director Marketing Communications

Back in May of 2009, we submitted a session proposal about attribution for MarketingSherpa’s B2B Summit. Although we weren’t selected for the summit, the story was shared in a recent MarketingSherpa case study about search engine marketing – Attributing Conversions to Assisting Keywords ...

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Pay Per Click

keyword analysis tracking ppc Lydia Chen Shah pay per click strategy attribution bid management DSMM Advantage search engine marketing b2b paid search budgeting conversions
Integrated Marketing: Time to Stop Talking about It and Do It

12/10/2009

By Karen Helweg, Vice President Interactive Strategy

Integrated marketing has been a buzz phrase for years and is getting hotter in 2010. Many companies are talking about it but few are walking the walk.

The objective of integrated marketing is to create a fluent conversation with consumers across all media ...

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Integrated Marketing

integrated marketing strategy Karen Helweg media planning
Leverage your Assets

7/18/2008

I've recently begun working with a new client to WebMetro. We're in the setup / strategy / build-out phase of a multi-service program that ultimately will have us promoting a brand new site we are designing and developing. As typically occurs, a barrage of content has begun coming my way. I spent some time this ...

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Website Design, Development and Technology

design strategy online marketng SEO

MarketingSherpa Case Study: Proper Attribution Paves Way for Lower CPA While Increasing Sales

Integrated Marketing: Time to Stop Talking about It and Do It

Leverage your Assets