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Google Realtime Search

9/1/2010

By John McCarthy, Director Search Engine Optimization

On December 7, 2009, Google introduced real-time options to its search engine. After conducting a search, you could see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before....

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Search Engine Optimization

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Real-Time Search Changing the Game

10/29/2009

By Lydia Chen Shah, Director Marketing Communications

The search marketing world fluttered with excitement last week when Bing and Google announced separately deals with the microblogging company Twitter to bring tweets, or Twitter posts, to the search engines’ results.

Why is this significant?

This revolutionizes the perception of content, for ...

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Getting Out of Google Jail

8/28/2009

By Sam Khwaja, Director Web Strategy

If you or your SEO firm have experimented with rankings or implemented techniques that are out of Google’s webmaster guidelines (e.g. questionable link building practices), your website’s organic rankings may have dropped recently or completely disappeared…why? Because you might be in Google Jail....

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Search Engine Optimization

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Will You Go to Google Jail for Buying Links?

7/29/2009

Links: the bane of many Internet marketers’ and SEOs’ existence…amongst other things. Why do we care about links? They connect all the sites in cyberspace - and in case you haven’t noticed, there are quite a few. According to Google, there are over 1 trillion unique and indexed URLs. As ...

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Search Engine Optimization

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I Will Save Your Brand in Five Minutes

8/20/2008

How many times am I going to see the exact same mistake made by online marketers? They spend thousands, even millions, creating awareness, generating traffic, and acquiring new customers only to have so many sales lost at the very last minute due to HORRIFIC execution of an online marketing plan. ...

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Pay Per Click

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Google's Crackdown on Domain Names

3/14/2008

Beware. Google recently sent a notice to their advertisers stating they will start cracking down on the display url in the creative...What? Why would they need to crack down on the display url? Isn’t the display url a company’s website or a landing page?

Well, no. For many advertisers, especially ...

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Google Realtime Search

Real-Time Search Changing the Game

Getting Out of Google Jail

Will You Go to Google Jail for Buying Links?

I Will Save Your Brand in Five Minutes

Google's Crackdown on Domain Names