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Home > Resources > Blog

Essential Insights, Helpful Tips, Topical Advice, and General Musings

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• WebMetro's DSMM Advantage Advertising Reporting System Gets a New Look with Enhanced Features

  8/14/2009

  By Les Kiyuna, Director eBusiness Consulting

  Our DSMM Advantage system is a cornerstone to the success of our clients advertising strategies. As such, we’ve recently given it a facelift and enhanced many of its features.  This system is used for both reporting and managing our client’s advertising accounts but in ...

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  DSMM Advantage Advertising Reporting System DSMM Les Kiyuna

• BING Travel - Not Quite There Yet

  6/15/2009

  There been a lot of talk about BING in the search industry and a key category they focus on is Travel.  Having worked as the Director of Internet Marketing at Hawaiian Airlines for almost 5 years, I wanted to test planning a trip to Hawaii from Los Angeles however, my ...

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  Bing Bing Travel Les Kiyuna

• Review Page Contribution Conversion Reports Before a Major Website Redesign

  5/8/2009

  Embarking on a major website redesign is a daunting initiative and as a result not all things are properly analyzed before making changes.  We’ve had a few clients come to us for help with understanding why their new website doesn’t convert as well as it did on their old website.  ...

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  Web Analytics

  web analytics website analytics top content report google analytics page contribution website design page value Les Kiyuna omniture sitecatalyst

• Web Analytics Tips - Enhanced Implementation to Support Multiple Events/Pages Tracking

  4/10/2009

  If your site has standard headers and footers dynamically included on most if not all pages and you have any of the following situations, this implementation advice could help.

  • You show videos on many pages throughout the site
  • You use actionable flash items on many pages
  • You have multiple types ...

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  Web Analytics

  Tracking Scripts Custom Variable Tracking Custom Events Tracking Les Kiyuna

• Google Analytics Tips: Implementing Ecommerce Tracking for Lead Generation Websites

  3/12/2009

  If your site is only a lead generating website, you may be thinking you don’t need to setup ecommerce tracking within Google Analytics.  WRONG, you should implement ecommerce tracking to gain access to more accurate conversion reports throughout the entire reporting platform.

   

  The following is an example of how ...

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  Web Analytics

  Lead Ecommerce Tracking Google Analytics Ecommerce Tracking Les Kiyuna

• Website Analysis Tips: Comparison Reports Between Different Date Ranges

  2/20/2009

  Comparing data between different periods is great practice in many instances.  The following are just a few ways this type of analysis can help:

   

  • Before and after a website change (e.g. checkout process, home page, primary navigation, etc…)
  • Year-over-year comparisons
  • Month-over-month comparisons
  • Week-over-week comparisons
  • Day-over-day comparisons
  • Holiday vs. non-Holiday ...

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  Web Analytics

  web analytics website analytics website optimization web analytics date comparison Les Kiyuna

• Google Analytics eCommerce Tracking Problems with Sub-Domains

  1/19/2009

  If you have a website that uses or links to multiple sub-domains then you will find this information helpful.  To clarify what I mean by using multiple sub-domains here are a couple examples:

  • A site whose content/static pages are on “www.mydomain.com”  but their store is on a sub-domain of “store.mydomain.com” ...

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  Web Analytics

  google analytics sub domain tracking Les Kiyuna