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Home > Resources > Blog

Essential Insights, Helpful Tips, Topical Advice, and General Musings

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• Google +1 101: A Practical Guide for Publishers and Searchers

  6/6/2011

  By Fran Irwin, SEO Account Manager, @franirwin

  
  

  Google launched its new “+1” button to much fanfare last week, and in order to clear up the seeming confusion, here is a basic summary of what this new offering means to you. The +1 button is a big move for a company ...

  Full story

  Comments (4)

  Search Engine Optimization

  Bing facebook google search and social serp

• New Case Study: Facebook Advertising Increases Revenue 177%

  5/25/2011

  By Michael Behrens, SVP eMarketing

  
  

  Whether you call it Facebook PPC or Facebook advertising, 47% of companies are investing online marketing dollars in Facebook pay per click campaignsⁱ.

  
  

  Why?

  • Over 500 million users are on Facebook (anecdotal accounts say Facebook has passed the 600 million mark)
  • Facebook holds ...

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  Comments (0)

  Social Media Marketing

  ppc facebook social media advertising

• Social Signals in Search

  4/14/2011

  By John McCarthy, Senior Director Digital Strategy

  
  

  Search and social, still a hot topic and won’t likely fade anytime soon. From an SEO perspective, Google hasn’t proclaimed formally (yet) it uses social signals in its ranking algorithm…even though at our agency we’ve seen indicators from various signals. That’s what compelled ...

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  Comments (0)

  Social Media Marketing

  social networks search engine optimization Social Media SEO

• Feeling the Love from the Advertising Industry

  3/15/2011

  By Wendy Chou Le, Director eBusiness Strategy

  
  

  I’m excited to share WebMetro won four ADDY Awards for online marketing campaigns and website design and development. What are the ADDY Awards? It’s an annual advertising competition which recognizes the best of advertising and is held by the American Advertising Federation (AAF)....

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  Comments (0)

  award team

• Spam in Google Search Results

  1/27/2011

  By Lydia Chen Shah, Director Marketing Communications

  
  

  Update 02/14/2011 - Don't Leave SEO to Google's Algorithm!

  We couldn’t ignore the recent NY Times article featuring JC Penney in a link scheme. Michael Behrens, our SVP of eMarketing had this to say:

  
  

  This story illustrates how prominent artificial inflation is ...

  Full story

  Comments (0)

  Search Engine Optimization

  content SERPs google SEO

• Inside Scoop on Getting Hired at WebMetro

  1/20/2011

  By Lydia Chen Shah, Director Marketing Communications

  
  

  It’s almost been a few months since we brought on a new HR & Recruiting manager for WebMetro. Since our team is growing very quickly, we were in dire need to fill this role. So, it’s not an exaggeration when I confess several ...

  Full story

  Comments (0)

  webmetro team online advertising

• Get Rid of your Duplicate Keywords

  1/4/2011

  By Dani Arrusi, VP Paid Search

  
  

  I would like to propose a new year’s resolution to remove all duplicate keywords from our PPC accounts. If you think you don’t have any, think again!

  
  

  Duplicate keywords are BAD!

  
  

  Google states that in some cases, you could be competing against yourself, effectively ...

  Full story

  Comments (0)

  Pay Per Click

  adCenter ppc pay per click bid management google Dani Arussi keywords

• Ringing in the New Year with a New Office

  12/30/2010

  By Lydia Chen Shah, Director Marketing Communications

  
  

  It’s almost time to open the doors of our new office in West Los Angeles! It was just a few months ago the good news was announced about a second So Cal office in the works. Now all the details are coming ...

  Full story

  Comments (0)

  Los Angeles webmetro team

• Google Responds to Shady Online Reviews Used for SEO Benefit

  12/2/2010

  By Lydia Chen Shah, Director Marketing Communications

  
  

  In response to how an online retailer used its bad behavior to boost its organic rankings in SERPs, Google announced on Wednesday it developed an “initial algorithmic solution” to block an offender from using negative reviews and complaints for SEO benefit.
  
  The retailer ...

  Full story

  Comments (3)

  Search Engine Optimization

  online retail search engine optimization google SEO

• Cyber Monday Sets a New Record Passing the Billion-Dollar Mark

  12/1/2010

  By Lydia Chen Shah, Director Marketing Communications

  
  

  Digital marketing intelligence provider comScore reported this year’s Cyber Monday online shopping sales at $1.028 billion, up 16% year-over-year. This figure surpasses any prior Cyber Monday records and is now the highest online spending day in history.
  
  Prior to today’s announcement, ecommerce and ...

  Full story

  Comments (0)

  eCommerce

  online retail eCommerce

• Take a Closer Look at PPC Activity in Yahoo and Microsoft

  11/23/2010

  By Neil Folgate, Senior Account Manager and John McCarthy, Director Search Engine Optimization

  
  

  Bigger is not Always Better

  In the era of “size matters,” it turns out that often an increase in size does not yield a better result. A really good example of that is the Yahoo! and Microsoft ...

  Full story

  Comments (0)

  Pay Per Click

  Bing ppc search alliance yahoo Microsoft paid search

• Saying Thanks for More Good News

  11/16/2010

  By Lydia Chen Shah, Director Marketing Communications

  
  

  The growth we’re experiencing is awesome. We’re adding team members left and right. The new West Los Angeles office will be open in a couple months. Our clients’ businesses are growing and we’re excited about the new clients on the roster.
  
  Last night at ...

  Full story

  Comments (1)

  award webmetro team

• Opening a New West Los Angeles Office in Q1 2011

  11/4/2010

  By Lydia Chen Shah, Director Marketing Communications

  
  

  During last month’s all-hands meeting, the boss announced we’re opening another WebMetro office in West LA. Exciting! This expansion has been in discussion for over a year and now it’s moving forward. And moving quickly!

  
  

  The growth we’ve experienced in 2010 has been ...

  Full story

  Comments (0)

  Los Angeles webmetro team

• Brand Reputation Management is not Always Unpleasant

  10/25/2010

  By John McCarthy, Director Search Engine Optimization

  A few days ago National Public Radio (NPR), published an article titled “The Business of Burying Internet Search Results.” In the search engine marketing business, the service described in the article is often called Brand Reputation Management or Online Reputation Management ...

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  Comments (1)

  Search Engine Optimization

  reputation management brand awareness search engine optimization brand management

• The Social Network Review: Zuckerberg’s 500 Million Acquaintances

  10/8/2010

  By Michael John Liu

  Hi! My name is Michael John Liu and I work as an SEO analyst at WebMetro. I’m in the age bracket that is deeply immersed in social media (18-34) and represents almost 60% of Facebook users today. I signed up for Facebook early on, thinking it ...

  Full story

  Comments (1)

  Social Media Marketing

  social networks facebook

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