Digital Marketing Factor

Unfortunately, our industry has done a really bad job of educating the masses about the unique and VERY different issues facing a company that markets a product or service with a long sales cycle.  At our agency, we have a nice mix of clients in a variety of industries which are classified into three unique segments in order to leverage historic best practices, and determine which optimization methodology to apply. More...

Beware. Google recently sent a notice to their advertisers stating they will start cracking down on the display url in the creative...What? Why would they need to crack down on the display url? Isn’t the display url a company’s website or a landing page?More...

Recently I attended a luncheon where the keynote speaker was discussing public relations. At the conclusion of the luncheon I introduced myself to the speaker and stated how much I enjoyed the presentation and will incorporate several ideas into future services.

I explained to the speaker that I am the director of SEO for WebMetro and our company helps client’s remove negative press in the search engines with search engine optimization. The speaker was intrigued and asked how can an SEO service help with public relations and I shared a real life example. More...

WebMetro has been advocating video content to increase conversions for many years.  Based on the simple premise that you can educate and inform a user about your USP's more easily through sound and motion than through flat media, we began to not only advocate the use of video, but actually develop and deploy it over the past 2 years.  What we've learned from our efforts, and the results they have driven for our clients, is that the more integrated the video feels and the less traditional it is in terms of how it is displayed, the better your chances for success.More...

Online marketers working with multiple advertising vendors might double, triple, and even quadruple count conversions.  When a marketer uses several vendors to run campaigns like paid search, search engine optimization, display advertising, and email marketing, the same conversion might be counted multiple times across vendors. This increasingly common practice happens in many organizations who farm out isolated online marketing jobs to various agencies. More...

I get contacted all the time by small to mid-sized companies who tell me they need a new website.  So I ask what seems like an easy question…..why?  I ask what is the impetus for the redesign?  What are you trying to accomplish?  What isn’t working?  More often than not, I get no answers.  Instead I hear how old the site, how the design is completely wrong, and how the new boss doesn’t like it. More...

Today I read how Sam’s Club is offering search engine optimization services for $25 a month.  Really $25 a month!  At first I thought it was a joke, but apparently this company has been offering this service for some time. More...