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Brand Exposure Series Part 2: PurinaCare Pet Health Insurance

2/24/2010

By Lydia Chen Shah, Director Marketing Communications

It’s definitely no secret the WebMetro team advocates advertising in the content networks. This form of internet marketing has proven to be an extremely effective avenue for targeted reach, increasing ROI, and lowering overall CPA. Contextual advertising also serves as a way ...

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Integrated Marketing

Lydia Chen Shah direct response content network contextual advertising brand awareness online advertising brand exposure
Brand Exposure Series Part 1: Hot Wheels

1/27/2010

By Lydia Chen Shah, Director Marketing Communications

If you’re familiar with WebMetro, you know we’re huge advocates of contextual advertising. It has proven to be an extremely effective avenue for targeted reach, increasing ROI, and lowering overall CPA. It also serves as a way to protect and support a brand/product ...

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Integrated Marketing

Lydia Chen Shah direct response content network contextual advertising funnel online advertising brand protection brand exposure
MarketingSherpa Case Study: Proper Attribution Paves Way for Lower CPA While Increasing Sales

12/29/2009

By Lydia Chen Shah, Director Marketing Communications

Back in May of 2009, we submitted a session proposal about attribution for MarketingSherpa’s B2B Summit. Although we weren’t selected for the summit, the story was shared in a recent MarketingSherpa case study about search engine marketing – Attributing Conversions to Assisting Keywords ...

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Pay Per Click

keyword analysis tracking ppc Lydia Chen Shah pay per click strategy attribution bid management DSMM Advantage search engine marketing b2b paid search budgeting conversions
Forecasting for Maximum ROI doesn't have to be a Marketing Nightmare

12/11/2009

By Dani Arussi, Vice President Paid Search

The direct marketer’s perennial question is how to best allocate the annual marketing budget across a bewildering array of channels and tactics to yield the maximum return on investment. The bigger the company, the bigger the challenge. With some of the very largest ...

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Pay Per Click

marketing efficiency forecasting Dani Arussi roi paid search budgeting
Integrated Marketing: Time to Stop Talking about It and Do It

12/10/2009

By Karen Helweg, Vice President Interactive Strategy

Integrated marketing has been a buzz phrase for years and is getting hotter in 2010. Many companies are talking about it but few are walking the walk.

The objective of integrated marketing is to create a fluent conversation with consumers across all media ...

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Integrated Marketing

integrated marketing strategy Karen Helweg media planning
Brand Managers: You Can't be a Control Freak in Social Media

12/10/2009

By Lydia Chen Shah, Director Marketing Communications

Brand marketers must stop viewing the internet as a dangerous place, fearing the loss of control in messaging due to user-generated content (UGC). To succeed in social media, the control freaks are going to have to let go a little.

News flash: Consumers ...

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Social Media Marketing

Lydia Chen Shah social networks Twitter facebook Social Media @LCShah brand marketing
Leave the Old School SEO Behind and Adopt Next Generation SEO

12/4/2009

By John McCarthy, Director Search Engine Optimization

Brands wanting to improve online marketing performance in 2010 must move away from old school SEO and adopt next generation optimization strategies and techniques. Here are three key areas where brands can improve their organic marketing campaigns in 2010.

1. Drop Keyword Frequency ...

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Search Engine Optimization

reputation management latent semantic indexing search engine optimization brand management John McCarthy roi lsi SEO
Know Your eCommerce Mondays

11/11/2009

By Lydia Chen Shah, Director Marketing Communications

Forrester Research forecasts online holiday retail sales to increase 8% to $44.7 billion this year. That’s a lot of shopping! It’s not just about Black Friday anymore. Thanks to one of our fabulous PPC managers @neilfolgate for the reminder to know our eCommerce ...

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online retail Online Marketing Lydia Chen Shah eCommerce
Real-Time Search Changing the Game

10/29/2009

By Lydia Chen Shah, Director Marketing Communications

The search marketing world fluttered with excitement last week when Bing and Google announced separately deals with the microblogging company Twitter to bring tweets, or Twitter posts, to the search engines’ results.

Why is this significant?

This revolutionizes the perception of content, for ...

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Bing Lydia Chen Shah social networks SERPs Twitter facebook google real-time search Social Media @LCShah Universal Search
Spooky Search Engine Marketing Scenario for a Brand

10/28/2009

By Lydia Chen Shah, Director Marketing Communications

A couple weeks ago, one of the agencies WebMetro provides search engine marketing services for asked me how to justify to a client bidding on the client’s own brand via a PPC campaign.

Even after the agency explained to the client it ...

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Pay Per Click

ppc Lydia Chen Shah pay per click contextual advertising brand awareness funnel brand protection
Not Performing Market and Competitive Intelligence Can Be Costly

10/2/2009

By John McCarthy, Director Search Engine Optimization

WebMetro offers several consulting services to help clients with a variety of business needs including SEO and paid search campaign assessments. Assessments which are sometimes referred to as campaign audits, are employed by clients for a number of reasons. About 75% of the ...

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Search Engine Optimization

Compeitive Intelligence Paid Search Audit John McCarthy Market Intelligence
Still Not Ready to Take Contextual Advertising Seriously?

9/30/2009

By Lydia Chen Shah, Director Marketing Communications

Are you a contextual advertising naysayer? Or perhaps you’ve dabbled in contextual advertising, haven’t found the secret sauce to making it work and are now thinking about giving up. And, I can’t forget those toying with the idea of contextual but aren’t ready ...

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google content network Lydia Chen Shah contextual advertising content advertising
Situation Wanted: Quality Content for SEO Success

8/28/2009

By Marc Baumann, eMarketing Analyst, and Lydia Chen Shah, Director Marketing Communications

I Need More SEO Content
Time and time again, we hear clients and prospects say, “I need more SEO content.” Heck, maybe you’ve heard an SEO say it.

The truth: It’s not “SEO content” a brand or website ...

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Search Engine Optimization

content keyword analysis latent semantic indexing search engine optimization lsi SEO
Getting Out of Google Jail

8/28/2009

By Sam Khwaja, Director Web Strategy

If you or your SEO firm have experimented with rankings or implemented techniques that are out of Google’s webmaster guidelines (e.g. questionable link building practices), your website’s organic rankings may have dropped recently or completely disappeared…why? Because you might be in Google Jail....

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Search Engine Optimization

ranking analysis intent search engine optimization google reinclusion SEO
WebMetro's DSMM Advantage Advertising Reporting System Gets a New Look with Enhanced Features

8/14/2009

Our DSMM Advantage system is a cornerstone to the success of our clients advertising strategies. As such, we’ve recently given it a facelift and enhanced many of its features. This system is used for both reporting and managing our client’s advertising accounts but in this post I’ll be focusing on ...

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Web Analytics

DSMM Advantage Advertising Reporting System DSMM Les Kiyuna

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1. Drop Keyword Frequency ...

I Need More SEO Content