By Les Kiyuna, Director eBusiness Consulting
Our DSMM Advantage system is a cornerstone to the success of our clients advertising strategies. As such, we’ve recently given it a facelift and enhanced many of its features. This system is used for both reporting and managing our client’s advertising accounts but in this post I’ll be focusing on the reporting side of things. Overall, the new look and enhancements makes it a very inviting and easy to use reporting platform.
The first thing our users notice is an extensive list of reports on the left navigation. Everything from higher level Client Account and Venue reports down to very granular Keyword and Creative reports are readily available as standard reports. Each section of reports on the left will fly-out a menu of available reports.
A custom report creation system allows us to create the most usable reports to manage and optimize any client’s advertising strategy. In addition to creating new custom reports, any one of our standard reports from the left navigation can be customized and then saved under the Custom Reports section. Because many reports are usually created, our system allows for organization of all custom reports under custom categories (i.e. Client, Optimization and SEO are custom categories).
Clusters allow us to segment granular data into more organized groups of data to align with client’s businesses and help analyze and manage their advertising campaigns. Once clusters are created, they can be used to create new cluster oriented reports or used to drill-down into from any other appropriate reports.
Primary links for customize report are clearly located at the top middle and right of every report. These include actions (save, export, delete), setting report details, setting filters, creating graphs, changing dates and customizing columns.
The actual reports are listed in the middle section to the right of the left navigation. All reports allow for the drill-down into more granular details for any particular row (i.e. when viewing the above Venue report, clicking on the magnifying glass allows you to drill into items like campaigns, ad groups, creative ,etc…).
For those that enjoy custom data mining or need to tie DSMM campaign data to backend system data, all reports can be downloaded to Excel. Great for database integrations and Excel pivot table report analyses.
Overall, our DSMM Advantage reporting platform is a very robust and easy to use system that allows our account managers and executives to keep growing and maintaining our client accounts. If you’re not already working with us or would like more information about DSMM Advantage, please contact us.