Digital Marketing Factor

Online marketers working with multiple advertising vendors might double, triple, and even quadruple count conversions.  When a marketer uses several vendors to run campaigns like paid search, search engine optimization, display advertising, and email marketing, the same conversion might be counted multiple times across vendors. This increasingly common practice happens in many organizations who farm out isolated online marketing jobs to various agencies. More...

The content networks, especially Google’s contextual network, have made a dramatic turn for the better in recent months. Google’s content network has been around for a while and most search marketers have at least tested it, possibly even found a few ad groups here and there that have been effective, but for the most part the content network has not been a big part of an advertisers online media spend or source of new business… Until Now! More...

As the Chief Strategist of an Agency I have audited hundreds of accounts both in house and those of potential agency clients. Recently when auditing those of potential clients I have encountered a similar theme over and over, a move towards efficiency and away from volume. This could be construed as a positive but in most cases it was not the client’s business objective.
Volume balanced with efficiencies is what potential clients are looking for. More...

As most of you Google Analytics (GA) users know, you can setup your Google Analytics account to automatically receive Cost Data from your Adwords account.  This data can only be correlated to your Traffic & Commerce data as long as the “gclid” parameter makes it to the Actual Website (which Google Adwords AUTOMATICALLY appends to the end of your destination URLs upon click from your paid search ad). 

Well we’ve found that WebTrends’ redirector script used for their Dynamic Search product doesn’t pass along that “gclid” parameter back to the actual website.  Therefore, Traffic and Commerce information within GA is not correlating to all that Juicy Cost Data that advertisers pay a lot of $$$ for in Adwords.  More...

Too often, I perform a Google search and click on the ad that best represents what I’m looking for only to arrive at a page that is a distant cousin of what that ad said.  I’m left to sort through the counter-intuitive set of links and sales babble only to back out and choose again.  Why?  Why do people still spend 20, 50 even 100K per month on paid search only to drop the ball when it comes to giving people what they want?More...