Digital Marketing Factor

WebMetro has been advocating video content to increase conversions for many years.  Based on the simple premise that you can educate and inform a user about your USP's more easily through sound and motion than through flat media, we began to not only advocate the use of video, but actually develop and deploy it over the past 2 years.  What we've learned from our efforts, and the results they have driven for our clients, is that the more integrated the video feels and the less traditional it is in terms of how it is displayed, the better your chances for success.More...

I remember in early 2007 reading an article in Internet Retailer about Blendtec and the famous YouTube viral campaign promoting their blenders.  Throughout 2007, the majority of the video discussion has been focused on YouTube.  While YouTube can play a role with Universal Search on the horizon and the ability to get videos indexed into Google, direct marketers are not being given many options.  Now it's late 2007 and I pick up the Wall Street Journal (Nov. 26th to be exact) and read an inspiring tale of video success...you guessed it, Blendtec! More...