Digital Marketing Factor

Online marketers working with multiple advertising vendors might double, triple, and even quadruple count conversions.  When a marketer uses several vendors to run campaigns like paid search, search engine optimization, display advertising, and email marketing, the same conversion might be counted multiple times across vendors. This increasingly common practice happens in many organizations who farm out isolated online marketing jobs to various agencies. More...

I get contacted all the time by small to mid-sized companies who tell me they need a new website.  So I ask what seems like an easy question…..why?  I ask what is the impetus for the redesign?  What are you trying to accomplish?  What isn’t working?  More often than not, I get no answers.  Instead I hear how old the site, how the design is completely wrong, and how the new boss doesn’t like it. More...

As most of you Google Analytics (GA) users know, you can setup your Google Analytics account to automatically receive Cost Data from your Adwords account.  This data can only be correlated to your Traffic & Commerce data as long as the “gclid” parameter makes it to the Actual Website (which Google Adwords AUTOMATICALLY appends to the end of your destination URLs upon click from your paid search ad). 

Well we’ve found that WebTrends’ redirector script used for their Dynamic Search product doesn’t pass along that “gclid” parameter back to the actual website.  Therefore, Traffic and Commerce information within GA is not correlating to all that Juicy Cost Data that advertisers pay a lot of $$$ for in Adwords.  More...