Digital Marketing Factor

WebMetro has been advocating video content to increase conversions for many years.  Based on the simple premise that you can educate and inform a user about your USP's more easily through sound and motion than through flat media, we began to not only advocate the use of video, but actually develop and deploy it over the past 2 years.  What we've learned from our efforts, and the results they have driven for our clients, is that the more integrated the video feels and the less traditional it is in terms of how it is displayed, the better your chances for success.More...

I get contacted all the time by small to mid-sized companies who tell me they need a new website.  So I ask what seems like an easy question…..why?  I ask what is the impetus for the redesign?  What are you trying to accomplish?  What isn’t working?  More often than not, I get no answers.  Instead I hear how old the site, how the design is completely wrong, and how the new boss doesn’t like it. More...

Too often, I perform a Google search and click on the ad that best represents what I’m looking for only to arrive at a page that is a distant cousin of what that ad said.  I’m left to sort through the counter-intuitive set of links and sales babble only to back out and choose again.  Why?  Why do people still spend 20, 50 even 100K per month on paid search only to drop the ball when it comes to giving people what they want?More...

Having a good ecommerce application can be a great tool in getting your company started or maintaining your customers.  When you have a product to sell, you want to separate it from the saturated market that already exists.  This can be done with the right design and ecommerce application. More...