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Finding Direct Response Success with Facebook

6/2/2009

By Wendy Chou Le, Director eBusiness Strategy

“Social Media is hot, but does it cool off in the world of direct response?” As an interactive media agency using direct response metrics as a key performance measurement, we have been working with clients to develop direct response (DR) opportunities in the ...

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Social Media Marketing

direct response social networks facebook Wendy Chou Le Social Media
Review Page Contribution Conversion Reports Before a Major Website Redesign

5/8/2009

Embarking on a major website redesign is a daunting initiative and as a result not all things are properly analyzed before making changes. We’ve had a few clients come to us for help with understanding why their new website doesn’t convert as well as it did on their old website. ...

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Web Analytics

web analytics website analytics top content report google analytics page contribution website design page value Les Kiyuna omniture sitecatalyst
Web Analytics Tips - Enhanced Implementation to Support Multiple Events/Pages Tracking

4/10/2009
If your site has standard headers and footers dynamically included on most if not all pages and you have any of the following situations, this implementation advice could help.
- You show videos on many pages throughout the site
- You use actionable flash items on many pages
- You have multiple types ...
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Web Analytics

Tracking Scripts Custom Variable Tracking Custom Events Tracking Les Kiyuna
Personalization is Changing SEO Again

4/3/2009

About two years ago to this day Google started manipulating the search results when you were logged into a Google Account (Google Analytics, Gmail, etc). Yes, manipulating. At that time your search results could be manipulated based on your own search queries and clicking behavior. If you were logged into ...

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Search Engine Optimization

web analytics tracking seo roi Search Personalization Universal Search SEO
Choosy Moms Choose Jif?

3/19/2009

We audit campaigns everyday. We dig into keyword portfolios, look at creative messaging strategies, and sift through analytical data to expose inefficiencies and look for opportunities for growth. We talk to prospective clients about protecting their brand, the importance of granularity in search marketing, and the need to tightly track and manage search campaigns. ...

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Pay Per Click

peanut butter recall Online Marketing ppc pay per click reputation management public relations Marc J. Wymar online brand protection paid search
Google Analytics Tips: Implementing Ecommerce Tracking for Lead Generation Websites

3/12/2009

If your site is only a lead generating website, you may be thinking you don’t need to setup ecommerce tracking within Google Analytics. WRONG, you should implement ecommerce tracking to gain access to more accurate conversion reports throughout the entire reporting platform.

The following is an example of how ...

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Web Analytics

Lead Ecommerce Tracking Google Analytics Ecommerce Tracking Les Kiyuna
The Value of a Good Website Redesign

3/6/2009

A B2B lead generation client recently asked me to help them perform a cost benefit analysis for a redesign project. In short they wanted to know if they invest $x to redesign their website, how and when will they recoup their investment. Since WebMetro designs custom websites from the ground ...

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Website Design, Development and Technology

average order value web development website optimization conversion rate John McCarthy website design roi
Website Analysis Tips: Comparison Reports Between Different Date Ranges

2/20/2009
Comparing data between different periods is great practice in many instances. The following are just a few ways this type of analysis can help:
- Before and after a website change (e.g. checkout process, home page, primary navigation, etc…)
- Year-over-year comparisons
- Month-over-month comparisons
- Week-over-week comparisons
- Day-over-day comparisons
- Holiday vs. non-Holiday ...
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Web Analytics

web analytics website analytics website optimization web analytics date comparison Les Kiyuna
Reassess...Recalibrate...Recommit

2/19/2009

Are your online marketing efforts on the right track? How have current market conditions affected your strategy? What can be done to fortify your weaknesses now so that when economic prosperity reemerges, you benefit? While many have assessed their options from a macro-business level, few have considered these issues from a micro-online marketing standpoint....

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Pay Per Click

Online Strategy Online Marketing Economic Downturn Marc J. Wymar SEO
Protect Your Brand from the Death of Authority

2/2/2009

A recent post-holiday buying experience illustrated for me what many are calling the "death of authority". The phrase is a comment on the plethora of opinions found throughout the web that are commonly passed off, or interpreted, as expert and authoritative. I helped a family member buy a new LCD ...

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Search Engine Optimization

reputation management website optimization Marc J. Wymar online brand protection
Google Analytics eCommerce Tracking Problems with Sub-Domains

1/19/2009
If you have a website that uses or links to multiple sub-domains then you will find this information helpful. To clarify what I mean by using multiple sub-domains here are a couple examples:
- A site whose content/static pages are on “www.mydomain.com” but their store is on a sub-domain of “store.mydomain.com” ...
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Web Analytics

google analytics sub domain tracking Les Kiyuna
Focusing only on SEO Causes OEM to Lose Significant Revenue and Market Share

1/9/2009

This past week I had an eye-opening conversation with a manufacturing company that contacted WebMetro for search engine optimization services. With the help of another search engine marketing agency this manufacturing company had redesigned their website and implemented an SEO campaign almost a year ago and the results were mixed. ...

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Search Engine Optimization

keyword analysis ranking analysis b2b marketing seo audit John McCarthy market analysis
An Internet Marketers New Years Resolution

1/5/2009

A Recommitment to Testing

Yesterday, January 1st 2009, was the day you sat down, examined your life, and determined the "one thing" that needed radical change; maybe it was your commitment to exercise, or your over-commitment to food, or maybe a recommitment to helping your community. But what about your professional life, as an ...

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Pay Per Click

Michael Behrens
What Does a $499 Website Design Cost Your Business?

11/15/2008

In the past few months, WebMetro has launched several new client websites. These sites have ranged from both B2B and B2C lead generation to fully ecommerce B2C sites. The sites have ranged from very small sites of less than 10 pages to mid-sized ecommerce sites of 4,000 pages.

This past ...

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Search Engine Optimization

ecommerce development John McCarthy business strategy
Design for Design's Sake = Uncertain Results

10/22/2008

WebMetro has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and created visually appealing graphic ...

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Pay Per Click

design ppc content network contextual advertising banner ads

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