Digital Marketing Factor

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Cash Strapped States are Targeting Affiliate Campaigns

7/2/2009

Recently lawmakers in seven states – California, Connecticut, New York, Hawaii, North Carolina, Maryland and Rhode Island have passed or are preparing to pass legislation that would require companies to collect sales tax if they have marketing affiliates in the state. Unfortunately other states are considering similar laws to collect ...

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Commission Junction CJ Use Tax John McCarthy Affiliate Marketing
Tweet, Tweet. Are You Tweeting Yet? No? Well, Listen Up.

6/30/2009

Still pondering whether or not you should set up a Twitter account for your business? Perhaps you’ve heard yourself say, “I don’t see the value in Twitter for my organization.”

That was me at the beginning of this year. Then I decided to listen. To who? To other people ...

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Social Media Marketing

Lydia Chen Shah social networks Twitter Social Media @LCShah
BING Travel - Not Quite There Yet

6/15/2009

There been a lot of talk about BING in the search industry and a key category they focus on is Travel. Having worked as the Director of Internet Marketing at Hawaiian Airlines for almost 5 years, I wanted to test planning a trip to Hawaii from Los Angeles however, my ...

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Bing Bing Travel Les Kiyuna
BING! Should Google and Yahoo be Scared?

6/8/2009

Maybe, not yet. However, if I were Yahoo CEO Carol Bartz I would not be as dismissive as her latest comments indicate…

“I don’t know if Bing means a whole lot to Yahoo. I think people will go to Bing because they are curious. I think they will get some ...

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Bing decision engine intent search engine marketing online marketng Microsoft Michael Behrens
Affiliate Marketing Campaign Audit

6/5/2009

Just like SEO and paid search campaign audits, I recently audited an affiliate marketing campaign for a client. As part of this process I evaluated the campaign on many levels from the initial campaign strategy to affiliate recruiting, production and management.

In general this affiliate campaign looked pretty good ...

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Paid Search Audit John McCarthy Affiliate Marketing
Finding Direct Response Success with Facebook

6/2/2009

“Social Media is hot, but does it cool off in the world of direct response?” As an interactive media agency using direct response metrics as a key performance measurement, we have been working with clients to develop direct response (DR) opportunities in the uncharted social network waters. Through numerous campaigns ...

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Social Media Marketing

direct response social networks facebook Wendy Chou Le Social Media
Review Page Contribution Conversion Reports Before a Major Website Redesign

5/8/2009

Embarking on a major website redesign is a daunting initiative and as a result not all things are properly analyzed before making changes. We’ve had a few clients come to us for help with understanding why their new website doesn’t convert as well as it did on their old website. ...

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Web Analytics

web analytics website analytics top content report google analytics page contribution website design page value Les Kiyuna omniture sitecatalyst
Web Analytics Tips - Enhanced Implementation to Support Multiple Events/Pages Tracking

4/10/2009
If your site has standard headers and footers dynamically included on most if not all pages and you have any of the following situations, this implementation advice could help.
- You show videos on many pages throughout the site
- You use actionable flash items on many pages
- You have multiple types ...
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Web Analytics

Tracking Scripts Custom Variable Tracking Custom Events Tracking Les Kiyuna
Personalization is Changing SEO Again

4/3/2009

About two years ago to this day Google started manipulating the search results when you were logged into a Google Account (Google Analytics, Gmail, etc). Yes, manipulating. At that time your search results could be manipulated based on your own search queries and clicking behavior. If you were logged into ...

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Search Engine Optimization

web analytics tracking seo roi Search Personalization Universal Search SEO
Choosy Moms Choose Jif?

3/19/2009

We audit campaigns everyday. We dig into keyword portfolios, look at creative messaging strategies, and sift through analytical data to expose inefficiencies and look for opportunities for growth. We talk to prospective clients about protecting their brand, the importance of granularity in search marketing, and the need to tightly track and manage search campaigns. ...

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Pay Per Click

peanut butter recall Online Marketing ppc pay per click reputation management public relations Marc J. Wymar online brand protection paid search
Google Analytics Tips: Implementing Ecommerce Tracking for Lead Generation Websites

3/12/2009

If your site is only a lead generating website, you may be thinking you don’t need to setup ecommerce tracking within Google Analytics. WRONG, you should implement ecommerce tracking to gain access to more accurate conversion reports throughout the entire reporting platform.

The following is an example of how ...

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Web Analytics

Lead Ecommerce Tracking Google Analytics Ecommerce Tracking Les Kiyuna
The Value of a Good Website Redesign

3/6/2009

A B2B lead generation client recently asked me to help them perform a cost benefit analysis for a redesign project. In short they wanted to know if they invest $x to redesign their website, how and when will they recoup their investment. Since WebMetro designs custom websites from the ground ...

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Website Design, Development and Technology

average order value web development website optimization conversion rate John McCarthy website design roi
Website Analysis Tips: Comparison Reports Between Different Date Ranges

2/20/2009
Comparing data between different periods is great practice in many instances. The following are just a few ways this type of analysis can help:
- Before and after a website change (e.g. checkout process, home page, primary navigation, etc…)
- Year-over-year comparisons
- Month-over-month comparisons
- Week-over-week comparisons
- Day-over-day comparisons
- Holiday vs. non-Holiday ...
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Web Analytics

web analytics website analytics website optimization web analytics date comparison Les Kiyuna
Reassess...Recalibrate...Recommit

2/19/2009

Are your online marketing efforts on the right track? How have current market conditions affected your strategy? What can be done to fortify your weaknesses now so that when economic prosperity reemerges, you benefit? While many have assessed their options from a macro-business level, few have considered these issues from a micro-online marketing standpoint....

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Pay Per Click

Online Strategy Online Marketing Economic Downturn Marc J. Wymar SEO
Protect Your Brand from the Death of Authority

2/2/2009

A recent post-holiday buying experience illustrated for me what many are calling the "death of authority". The phrase is a comment on the plethora of opinions found throughout the web that are commonly passed off, or interpreted, as expert and authoritative. I helped a family member buy a new LCD ...

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Search Engine Optimization

reputation management website optimization Marc J. Wymar online brand protection