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Comparison Shopping
Campaigns & Feed Management 
WebMetro's Comparison Shopping Campaigns and Feed Management Give You:
- Superior Technology – Our proprietary FeedAdvantage tool is best in class for properly tracking and managing comparison shopping engine (CSE) campaigns.
- Service and Oversight – Our comparison shopping solutions are not plug-and-play. We ensure your comparison shopping campaigns are well-integrated with your Internet marketing strategy and other online initiatives.
- Invaluable Tools – We will monitor your site for broken images or out of stock items and automatically adjust your campaigns.
Superior Technology with WebMetro’s Comparison Shopping Technology
Our proprietary FeedAdvantage comparison shopping management and optimization tool, not only develops the product data feed, but also provides a true optimization platform to help dramatically improve your ROI.
Key Features and Benefits of FeedAdvantage:
- SKU level bidding – Ads are optimized by product SKU, not category. This results in more targeted ads, resulting in higher CTR and increased ROI.
- Custom titles and descriptions – Custom titles and descriptions are written for each product and then A/B tested and optimized for both placement and ROI.
- Feed archive / venue management – All generated feeds are maintained in an archive and any venue can be turned off quickly if it is not meeting performance measurements.
- Dynamic feed generation – New feeds are generated daily to insure price changes are reflected and out of stock items removed, two potential obstacles to strong ROI.
- Validation tools – Built-in features such as the ability to recognize broken images and turn off that ad, and then provide you with notification of the technical difficulty, help manage the small details.
Service That Makes a Difference
WebMetro’s oversight and attention to detail is what makes our clients’ online comparison shopping campaigns successful. We don’t set your comparison shopping campaigns and our FeedAdvantage technology on autopilot. Together with your paid search account manager, our strategists will work with you to define goals, develop and execute strategies, and optimize your campaign for maximum ROI.
Did you know?
- 85% of online shoppers use online tools and websites, including comparison shopping sites, to find the best deals (Oct. 2008 Harris Interactive Research).
- Top shopping portals receive over a million visitors each day!
The battle to win in the eCommerce arena requires immense focus. You must evaluate all possible marketing tactics to gain the exposure needed to compete in a crowded marketplace. The major comparison shopping engines (such as BizRate, Nextag, Shopzilla and Yahoo! Shopping) represent a golden opportunity for retailers to increase brand and product awareness to an audience most likely to buy. Since comparison shopping click costs are typically lower than paid search, CSEs help you control costs and are a perfect support mechanism for your paid search initiatives.
Call Us At 866.922.4632 To Increase Sales, Awareness, And Revenue With WebMetro's Comparison Shopping Solutions And Feed Management.
Comparison Shopping Articles:
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Forrester Research Debunks Theories on Customer Reviews
It has been widely believed that a few bad online shopping reviews can ruin a product’s chance of sales. Another widely held belief states that consumers only listen to the reviews of their peers when it comes to product categories such as electronics and home appliances. This is possibly due to the fact that these products have tangible features and functions which can be difficult to evaluate. Analysts Sucharita Mulpuru and Peter Hult of Forrester Research have conducted a recent report which aims to debunk this idea titled Myths and Truths About Online Customer Reviews.
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You Can Get Top Search Engine Rankings -- Here’s How
When consumers who use a comparison shopping engine, they are twice as likely to buy. The message to e-tailers: if your product/service is not listed in the top shopping comparison sites, you’re not getting the bulk of high-conversion traffic.
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Online Holiday Shoppers Read Online Customer Reviews
With Christmas quickly approaching, many online retailers are looking for ways to increase sales as well as the traffic to their Web sites. With the economy in a slump, most people are looking for ways to cut costs this holiday season, and one of the most effective ways of achieving this is through online shopping. It’s not simply enough to have to have a web site though; the successful online retailer must instill confidence in those who visit their site. Perhaps the best way to accomplish this is to provide online reviews that can be found on various shopping portals online; these are Web sites built for the purpose of comparison shopping.
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