You Can Get Top Search Engine Rankings -- Here’s How

01/12/2009

When consumers who use a comparison shopping engine, they are twice as likely to buy. The message to e-tailers: if your product/service is not listed in the top shopping comparison sites, you’re not getting the bulk of high-conversion traffic.

It’s easy to see why comparison shopping sites work so well – they really act as mini search engines with tentacles that reach thousands of products and services. They allow shoppers to surf with ease. How? They do so by “filing” products based on category and keywords.

Consumers then use these to comparison shop based on features such as price, customer reviews, and product ratings.

How Shoppers Find Comparison Shopping Sites
The vast majority of online shoppers find these sites by accident while surfing using their favorite search engine, e.g., Google. This presents one more reason online marketers need to be on these sites.

And, search engines adore these shopping portal sites. Why?

Constant Content: These sites are updated frequently with new products
Keyword Rich: The sites tend to be keyword loaded, because merchants who advertise there know they need this in order to get their product/service to appear in search results.

Visitor Value: These are just the kinds of results search engines love – those that provide real value to surfers. And, with things like product reviews, price comparisons, etc., comparison shopping sites are a veritable love match for search engines.

How to Get to the Top of Search Engines Quickly
Because listings on these sites float to the top of search engine rankings pretty quickly, they can help garner you a top ranking for your keywords and products, complementing any in-depth site optimization

As each shopping site has a different set of submission rules, you need to have a strategy in place for landing on top.

For more insight visit Shopping Portal Marketing