Home > What We Do > Agency PartnershipsDemand for Digital Marketing Services
As advertisers continue to rely more and more on digital media, traditional agencies are challenged to add value and protect their relationships by providing their clients with a seamless online marketing alternative while remaining in full control of the relationship.
WebMetro has established partnerships with various marketing agencies, from brand gurus to traditional media planning experts, which are looking for a qualified digital partner to satisfy demand for digital marketing services.
Our agency program enables non-digital agencies and other interactive agencies not specializing in online advertising to provide enterprise-level search engine marketing to their clients. On a holistic level, with WebMetro’s agency partnership program, these agencies will have the ability to provide better integrated marketing to their clients.
WebMetro’s agency partnership program addresses the following key agency needs:
- Client retention
- A trusted partner
- A transparent relationship between partners and client
- A partner with recognized industry leadership
- Well-rounded online marketing capabilities
- Access to best-in-class marketing technology
- Streamlined processes
- Confidentiality
Client Retention
The most compelling reason for an agency to partner with a digital services company is to protect its clients by selecting a digital company under a partnership agreement rather than an agency selected by the client where you have no control.
A Trusted Partner
Selecting a company that takes pride in its professional and ethical business practices is essential to satisfying the goal of retaining clients. Furthermore, it enables partners to perform at a far more efficient level as the self-protection barriers are removed for the benefit of the client.
Relationship Transparency
After dealing with agency partners for over 12 years, WebMetro has found that by allowing the digital agency to have a direct but well-coordinated relationship with the client on the specific tactics of digital work (and of course with the full knowledge of the agency of record) the relationship between all parties involved becomes richer and provides a direct benefit to the client. Additionaly, it reduces substantial management overhead costs for the agencies in the partnership.
A Partner with Strong Leadership in the Digital Industry
Working with a digital agency that has a proven record of running both large and small digital campaigns which include renowned brands, coupled with deep relationships with most search engines and other major online publishers, is one of the most critical elements in protecting your long term relationship with your clients.
Well-Rounded Online Marketing Capabilities
The internet marketing services primarily offered in WebMetro’s agency program include:
Access to Best-in-Class Marketing Technology
Measurement and tracking are more critical in marketing than ever. Under our agency program, agencies working with WebMetro will gain access to the insights provided by our team of ROI fanatics and our proprietary marketing technology DSMM Advantage™. Our technology provides granular tracking and sophisticated reporting. It enables our team to constantly optimize and refine clients’ campaigns for sustainable success.
Streamlined Processes
Our team has experience supporting agencies. This provides a foundation in defining how to best work together and how to leverage each agency’s existing systems and structures. Some of the processes built from prior experience partnering with agencies include:
- New client start-up / kick-off meetings
- Ongoing discussions and recommendations for pricing, strategies, and campaigns
- Research for business development
- Joint new business calls
- Strong account management
- Reporting of campaign results
Confidentiality
While transparency in the working relationship between the client and the partner agencies is essential, it is equally important that arrangements between the partner agencies as well as the confidentiality of clients’ marketing strategies and other information be protected with the utmost zeal.
To learn more about our agency partnership program, call us at 866.922.4632.