Women use the Web more than men

08/22/2000

A new study has found that women use the Web more often than their male counterparts.

The MediaMetrix and Jupiter Communications report, based on responses from 55,000 people, notes that women and girls constitute 50.4 percent of total US Web users.

In the past 12 months, the number of Web users increased by 22.4 percent, while the proportion of female surfers grew by 34.9 percent. Internet use by teenage girls grew particularly quickly, with Internet access rates for girls between the ages of 12 and 17 jumping 125 percent.

According to the study, girls make better use of their time on the Web as they get older, when they tend to employ it for functional reasons such as health queries, child-care, holiday or financial planning.

AOL was the most popular site for women over 18 in the US. This was followed by Microsoft and Yahoo!.

Source: NUA Internet Surveys

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