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Web 2.0
Direct Marketers Do Well Online
08/30/2000
The Direct Marketing Association relates some of the successes of its members.
In 1999, 49% of the companies surveyed by the DMA reported online profits. The figure has risen to nearly 70% for 2000. Currently, the report notes, 55% of these companies are emphasizing return-on-investment (ROI) and basing future growth plans on it.
Other points noted by the DMA include:
86% of respondents expect interactive media to increase revenue over the next three years
Median spending levels for site development is $60,000 versus $50,000 for promotion
66% cite search engine positioning and 54% cite e-mail as top online promotion methods -- e-mail was rated "most effective," while search engines, though used more, were rated "somewhat effective"
Not surprisingly, catalogs, a staple of the DMA and its member companies, were cited as the best offline driver of website traffic.
Source: eMarketer.com
For more information on Internet marketing visit WebMetro: Online Marketing
Date of Article: August 21, 2000