Back to school purchases go online

09/13/2000

parents of students intend to buy some back-to-school goods over the Internet

The 'Back-To-School e-Visory' report from NPD found that 28 percent of college students and 26 percent of parents of students buying items for the school term this year will use the Internet for such purchases.

College students expect to spend 13 percent of their money for back-to-school items online, compared with 10 percent for parents.

Fifty-one percent of parents have purchased clothing online or expect to buy clothes on the Internet. Thirty-nine percent of college students have made or will make a clothing purchase online for the back-to-school term.

Of parents buying back-to-school goods, 20 percent will purchase textbooks online and 32 percent will buy general supplies, while 38 percent of college students will purchase textbooks online and 27 percent will buy general school supplies.

Computer-related purchases will also be popular, with 24 percent of college students buying computer hardware, compared to 19 percent of parents. Software, however, was more likely to be purchased by parents (23 percent) than students (17 percent).

Source: NUA Internet Surveys

Date of Article: September 8, 2000

For more information on Internet marketing visit WebMetro: Online Marketing