Ecommerce sites still popular with web users

09/05/2000

online shopping sites are still popular with web users

Nielsen/NetRatings found that the number of active Internet users increased 4.5 percent globally in July, representing 122 million people. This equates to 56 percent of the 'online universe' (the number of people with Internet access), which also grew by 4.5 percent in July and now stands at 216 million people.

Online shopping sites had almost 52 million visitors in July, three million more than in June. This accounted for 42 percent of active Internet users.

Amazon attracted a majority male audience outside the US, and this was most obvious in the UK, where twice as many men visited Amazon as women.

In the US, however, women accounted for 54 percent of Amazon's site traffic, compared to 46 percent male surfers.

News and information sites, and entertainment sites are still getting the majority of Internet users, but corporate sites were visited by 23 percent of active home surfers.

An average of six minutes was spent on these corporate sites—a decent amount of time to get their message across, showing how seriously websites should be taken.

Source: NUA Internet Surveys

Date of Article: 09/04/2000

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