eCommerce Development - Ecommerce guidelines

12/15/1999

The guidelines say that consumers should be no less protected while shopping online then they are in bricks and mortar outlets or when shopping from catalogues.

The OECD emphasized that consumer confidence was crucial to the success of ecommerce and online retailers should take particular care to follow the new Guidelines for Consumer Protection in the Context of Electronic Commerce.
The guidelines call for fair practice in business, marketing and advertising and clarity of information on the identity of Internet retailers, the products they sell and the terms and conditions they offer.
The OECD also recommends that online retailers guarantee secure methods of payment, fair and timely means of resolving and redressing consumer problems, privacy protection and the education of consumers.
OECD governments and business to consumer organizations took 18 months to formulate the guidelines. They apply only to B2C transactions and not to B2C dealings.
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