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Web 2.0
12/11/2001
Online Shopping Index in the US has increased by 45 percent
According to the second installment of Jupiter's weekly Holiday 2001 E-Commerce Series, this figure represents a climb from 35.6 million to 51.7 million unique visitors. Moreover, the index rose three percent versus the previous week, when it had 50.2 million visitors.
Jupiter analysts predict that the 2001 holiday online retail and travel sales will reach approximately $11.9 billion -- an 11 percent increase over last year's $10.8 billion.
Other highlights from the E-Commerce Series include the increasing use of comparison shopping sites and bots, and that affluent shoppers are more likely to visit apparel sites. It also found that males Web shoppers are more likely to visit computer and electronic retailers while women preferred apparel sites.
Shopping categories with notable percentage gains in traffic versus the previous week include: movies, which increased 41 percent to 1.4 million average daily unique visitors; music, which increased 40 percent to 2.3 million average daily unique visitors; and apparel sites, which increased 30 percent to 1.6 million average daily unique visitors.
For more information on Internet marketing visit WebMetro: Online Marketing
Source of Article: NUA Internet Surveys
Date of Article: December 7, 2001