Online ad slump was no worse than offline

05/24/2002

Non-English speakers outnumber native English speakers when it comes to using the Internet, according to new research from Global Reach.

This is equivalent to 338.5 million non-English Internet users and 22.8 million English speaking users.

Speakers of European languages (excluding English) account for 33.9 percent of the total world online population.

Spanish is the number one European language for non-English speaking Internet users. Around 40.8 million Spanish-speakers are online.

This compares to 38.6 million German speakers, 22 million French speakers, and 20.2 million Italian speakers.

Internet users from Asian speaking zones account for 25.8 percent of the total world online population. This is equivalent to 146.2 million Internet users.

Chinese is the number one language in the Asian-speaking zone. Around 55.5 million Chinese speakers use the Internet, compared to 52.1 million Japanese speakers and 25.2 million Korean speakers.

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Source of Article: NUA Internet Surveys

Date of Article: May 24, 2002