Good email marketing wins over consumers

10/21/2002

eMarketer reports that well-executed email marketing permission campaigns can have a positive impact on consumers attitudes towards companies.

This is according to a recent survey from Quris which found that a large number of consumers believe that the quality of email permission programs influence their opinions about the companies sending them.

Around 58 percent of consumers said they opened those companies’ emails, while 53 percent said that such emails affected their personal buying decisions.

According to the report, only 25 percent of consumers expect permission emails from well-known brands to be much better than those from other firms.

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Source of Article: NUA Internet Surveys

Date of Article: October 15, 2002