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Positioning for eCommerce Success
The WebMetro team of internet marketing specialists is dedicated to helping clients create innovative online advertising campaigns focused on gaining new customer acquisitions, increasing ROI and market share. With our proprietary technology DSMM Advantage™ and the industry’s brightest talent, we have helped eCommerce clients reach Internet Retailer’s Top 500 list and become market leaders in their respective categories.
Capturing Greater Share of the eCommerce Pie
The heaviest individual spending day 2009 in eCommerce was Tuesday, December 15. Consumers spent $913 million, according to comScore. Cyber Monday fell in second place with $887 million. Total retail eCommerce spending in 2009 equaled $129.8 billion. How much of the eCommerce pie has your brand garnered?
For those brands desiring to achieve market leadership or maintain the top positions in an industry, here are some important items to consider for eCommerce success:
- Will your shoppers find your brand when researching online for the types of products you offer?
- Are your online marketing initiatives integrated with your offline tactics?
- Does your paid search strategy incorporate microsegmentation?
- Do you know how contextual advertising can increase the effectiveness of digital media buys?
- Do you have landing pages that compel visitors to convert into customers?
- Has your online marketing improved your average order value?
These are only a handful of questions that must be addressed when developing a successful internet marketing strategy to increase market share from eCommerce sales. Internet marketing continues to grow in sophistication just as shoppers become savvier in online shopping behaviors and how they decide to purchase a product. Advertisers seeking to capture the largest share of the eCommerce pie must find innovative ways to reach and approach their customers.
To Learn How We Can Help Boost Your eCommerce Marketing Performance, Give Us a Call at 866.922.4632.