Youth Are the Perfect Message Conveyors for Online Advertisers

11/12/2008

A visit to any mall in the country will tell you that young people dig brands. Not only do they buy them, they talk about them with their friends, they put brand images in their social networking pages, they use brand content in their instant messaging, and they use brand images on their web pages. In short, youth can be the perfect, willing message conveyors for online advertisers.

In a new study conducted by Synovate in conjunction with Microsoft, researchers set out to discover how youth interacts and engages with brands online on a daily basis. The global survey revealed some interesting results that could really benefit e-tailers and Internet marketers. Following are some of the findings:

How Youth Spread the Word about Brands Online

Forum Discussion: Just over a quarter (28%) said they had talked about a brand in a forum.
Instant Messaging: About 75% go online to chat using IM and almost a quarter (23%), have added some form of brand-related content to their IM services.
Social Bookmarking and Websites: Just under a fifth (19%), added branded content to their favorite social networking sites and/or to their home page.
Email Rules: An overwhelming 94% of those surveyed read email regularly.
Beyond Email: 80% got their news online.
Socializing: Just over three quarters (76%), look up information about movies, music and games. Seventy-five percent of those surveyed even went so far as to watch online video clips. And, 10% pass along viral and marketing clips.

Survey Particulars

The survey included 12,603 people, aged 18 to 24 years. Participants were from 26 countries who spent an average of 2.5 hours online per day in non work-related activity.

For more insight visit Online Consulting Services