Consulting

12/11/2009 Integrated Marketing: Time to Stop Talking about It and Do It! By Karen Helweg, Vice President Interactive Strategy Integrated marketing has been a buzz phrase for years and is getting hotter in 2010. Many companies are talking about it but few are walking the walk.
3/27/2009 Web Users More Comfortable With Behavioral Targeting The "Behavioral Targeting Survey Report" recently published by TRUSTe shows that nearly 84% of people who engage in online searches find that only less than a quarter of the ads they are exposed to are relevant to their searches. Roughly 69% of those who took part in the study claimed that they knew their searches were being tracked and collected for the purpose of online advertising
1/28/2009 Which Generations Are Using the Internet in 2009 In the past decade the number of Internet users has changed and escalated dramatically. There are some online activities that in the past were dominated by either younger generations or older generations. Now studies show that these online activities are occurring more laterally in all Internet users that are younger than 73 years old. The following analysis does not include teenage Internet users but rather those who shop, bank, make travel reservations, conduct work-related research, download videos, email, obtain health information and make purchases online.
11/12/2008 Youth Are the Perfect Message Conveyors for Online Advertisers A visit to any mall in the country will tell you that young people dig brands. Not only do they buy them, they talk about them with their friends, they put brand images in their social networking pages, they use brand content in their instant messaging, and they use brand images on their web pages. In short, youth can be the perfect, willing message conveyors for online advertisers.
10/20/2008 The Rich and Superrich Embrace Online Shopping The wealthy spend money online. In fact, it is the preferred shopping medium by the super rich, according to Internet search giant Google.
8/20/2008 What Do Americans Do Online? Americans love the Internet. Proof? Forrester Research estimates that more than half of U.S. adults access the Internet every day. And, a full 75% access it at least once a month. Add it up and it totals 302 billion minutes last month.
8/19/2008 Behavioral Targeted Advertising Raising Consumer Privacy Concerns By the end of 2009, almost 200 million US consumers will be online. This means an incredible opportunity for Internet marketers savvy enough to use behavioral targeted advertising. And, therein lies the problem. Behaviorally targeted advertising raises privacy concerns across the board -- from Internet privacy groups to online consumers themselves.
7/18/2008 Older Americans’ Web Use Starting to Mirror the Younger Demographic The online conduct of older Americans (those 50 and older) is increasingly matching that of a younger demographic, according to a study conducted by the The Center for the Digital Future in conjunction with AARP.
6/13/2008 The Anomaly of Behavioral Advertising: Big Hit or Miss? Behavioral advertising offers a plethora of advantages to advertisers, publishers and the public at large. Its use could be astronomical. However eMarketer, the online research aggregator, estimates US spending on it will only be $775 million this year.
5/9/2008 Consumers Look to Share Ideas with Retailers by 2015 U.S. consumers look forward to the reality of sharing information online with retailers by 2015, according to a recent survey by TNS Retail Forward, a retail industry research and consulting firm. Using everyday mobile devices like cell phones, they expect to be able to shop, provide feedback and make shopping a more interactive experience overall.
4/25/2008 Consumers Register If you Show Them “WIIFM” According to a recent study by Forrester Research, Required Registration Lowers Online Conversion Rates, almost 25% of consumers abandoned a purchase when they had to register to complete it. As online retailers in particular place a high value on garnering consumer information, this is a huge problem for them.
3/28/2008 Many Consumers Sold Before Ever Stepping Foot in a Store Many US consumers have made up their mind about their purchase before they ever step in a store, a recent survey by Krillion and the e-tailing group.
3/24/2008 US Females Outnumber US Males Online There are over 5 million more females in the US than men (154.5 million females to 149.4 males). This is but one reason that US women outnumber US men online.
3/7/2008 New Google Software Allows You to Spy on Your Niche Ever wonder how your site is doing compared to others in your niche? Well, now you can find out. Google’s new benchmarking software allows users to compare such metrics as traffic patterns, for example, to others in their niche.
2/22/2008 Best and Worst Online Marketing Tactics The 2007 ad:tech and MarketingSherpa study on online marketing techniques had some surprising, and not-so-surprising findings.
2/22/2008 Has Web Time Finally Exceeded TV Time? In the US, web time now exceeds TV time for online users. According to IDC data collected in September and October 2007, US online users spend twice as much time on the web than watching TV—almost 33 hours to be exact.
6/15/2007 Study suggests that consumers will pay more for privacy A study by researchers at Carnegie Mellon University suggests consumers will pay more for privacy—if there is an easy way to determine which online retailers have strong privacy policies.
5/14/2007 Some Kids Chores Include Internet Duties Children aged 8 to 14 are adding Internet duties to their list of chores. According to "Surfin' on Mom's Turf: Cyber Chillin' With 8-14 Year-Olds," a report released by Stars for Kidz, 14 percent of kids have helped parents prepare their income tax return online.
4/30/2007 Survey concludes Internet access offers great untapped potential-Advertising A stunning 78% of all online consumers worldwide access the Internet through a broadband connection, a new report from research company Ipsos Insight says. That`s up 41% in only three years—in 2003, 56% of users accessed the Internet via broadband. Not surprisingly, Ipsos predicts that broadband adoption has just about topped out.
10/6/2006 WebMetro to attend DMA2006 WebMetro will attend and exhibit at DMA2006
5/8/2006 Going up: Online fraud Consumers are getting smarter about avoiding identity fraud, suggest the findings of Javelin Strategy & Research
4/28/2006 The Deadly Duo: Spam and Viruses, March 2006 Misdirected "bounced" e-mail accounts for 9 percent of e-mail volume, but is growing at the same rate as spam volumes according to "Internet E-Mail Traffic Emergency: Spam 'Bounce' Messages are Compromising Networks," a report released by security firm IronPort.
4/14/2006 Consumer optimism takes a climb in April Consumers will increase their spending this spring, encouraged by what they perceive as a better job market, says consultants Retail Forward Inc.`s Future Spending Index. The index increased in April for the second month in a row, rising to 107.5 from 101.6 last month.
4/13/2006 Liberation Through Mobile E-Mail? - email marketing Can mobile e-mail really help us achieve a better work-life balance?
4/13/2006 U.S. Hispanic Internet users will reach 21 million by 2010, eMarketer says The number of U.S. Hispanic Internet users is expected to hit 20.9 million by 2010, with growth driven primarily by Hispanic youth, according to a new report from eMarketer. Thats a 33% increase from 15.7 million users at year-end 2005.

12/11/2009 Integrated Marketing: Time to Stop Talking about It and Do It!

By Karen Helweg, Vice President Interactive Strategy

Integrated marketing has been a buzz phrase for years and is getting hotter in 2010. Many companies are talking about it but few are walking the walk.

3/27/2009 Web Users More Comfortable With Behavioral Targeting

The "Behavioral Targeting Survey Report" recently published by TRUSTe shows that nearly 84% of people who engage in online searches find that only less than a quarter of the ads they are exposed to are relevant to their searches. Roughly 69% of those who took part in the study claimed that they knew their searches were being tracked and collected for the purpose of online advertising

1/28/2009 Which Generations Are Using the Internet in 2009

In the past decade the number of Internet users has changed and escalated dramatically. There are some online activities that in the past were dominated by either younger generations or older generations. Now studies show that these online activities are occurring more laterally in all Internet users that are younger than 73 years old. The following analysis does not include teenage Internet users but rather those who shop, bank, make travel reservations, conduct work-related research, download videos, email, obtain health information and make purchases online.

11/12/2008 Youth Are the Perfect Message Conveyors for Online Advertisers

A visit to any mall in the country will tell you that young people dig brands. Not only do they buy them, they talk about them with their friends, they put brand images in their social networking pages, they use brand content in their instant messaging, and they use brand images on their web pages. In short, youth can be the perfect, willing message conveyors for online advertisers.

10/20/2008 The Rich and Superrich Embrace Online Shopping

The wealthy spend money online. In fact, it is the preferred shopping medium by the super rich, according to Internet search giant Google.

8/20/2008 What Do Americans Do Online?

Americans love the Internet. Proof? Forrester Research estimates that more than half of U.S. adults access the Internet every day. And, a full 75% access it at least once a month. Add it up and it totals 302 billion minutes last month.

8/19/2008 Behavioral Targeted Advertising Raising Consumer Privacy Concerns

By the end of 2009, almost 200 million US consumers will be online. This means an incredible opportunity for Internet marketers savvy enough to use behavioral targeted advertising. And, therein lies the problem. Behaviorally targeted advertising raises privacy concerns across the board -- from Internet privacy groups to online consumers themselves.

7/18/2008 Older Americans’ Web Use Starting to Mirror the Younger Demographic

The online conduct of older Americans (those 50 and older) is increasingly matching that of a younger demographic, according to a study conducted by the The Center for the Digital Future in conjunction with AARP.

6/13/2008 The Anomaly of Behavioral Advertising: Big Hit or Miss?

Behavioral advertising offers a plethora of advantages to advertisers, publishers and the public at large. Its use could be astronomical. However eMarketer, the online research aggregator, estimates US spending on it will only be $775 million this year.

5/9/2008 Consumers Look to Share Ideas with Retailers by 2015

U.S. consumers look forward to the reality of sharing information online with retailers by 2015, according to a recent survey by TNS Retail Forward, a retail industry research and consulting firm. Using everyday mobile devices like cell phones, they expect to be able to shop, provide feedback and make shopping a more interactive experience overall.

4/25/2008 Consumers Register If you Show Them “WIIFM”

According to a recent study by Forrester Research, Required Registration Lowers Online Conversion Rates, almost 25% of consumers abandoned a purchase when they had to register to complete it. As online retailers in particular place a high value on garnering consumer information, this is a huge problem for them.

3/28/2008 Many Consumers Sold Before Ever Stepping Foot in a Store

Many US consumers have made up their mind about their purchase before they ever step in a store, a recent survey by Krillion and the e-tailing group.

3/24/2008 US Females Outnumber US Males Online

There are over 5 million more females in the US than men (154.5 million females to 149.4 males). This is but one reason that US women outnumber US men online.

3/7/2008 New Google Software Allows You to Spy on Your Niche

Ever wonder how your site is doing compared to others in your niche? Well, now you can find out. Google’s new benchmarking software allows users to compare such metrics as traffic patterns, for example, to others in their niche.

2/22/2008 Best and Worst Online Marketing Tactics

The 2007 ad:tech and MarketingSherpa study on online marketing techniques had some surprising, and not-so-surprising findings.

2/22/2008 Has Web Time Finally Exceeded TV Time?

In the US, web time now exceeds TV time for online users. According to IDC data collected in September and October 2007, US online users spend twice as much time on the web than watching TV—almost 33 hours to be exact.

6/15/2007 Study suggests that consumers will pay more for privacy

A study by researchers at Carnegie Mellon University suggests consumers will pay more for privacy—if there is an easy way to determine which online retailers have strong privacy policies.

5/14/2007 Some Kids Chores Include Internet Duties

Children aged 8 to 14 are adding Internet duties to their list of chores. According to "Surfin' on Mom's Turf: Cyber Chillin' With 8-14 Year-Olds," a report released by Stars for Kidz, 14 percent of kids have helped parents prepare their income tax return online.

4/30/2007 Survey concludes Internet access offers great untapped potential-Advertising

A stunning 78% of all online consumers worldwide access the Internet through a broadband connection, a new report from research company Ipsos Insight says. That`s up 41% in only three years—in 2003, 56% of users accessed the Internet via broadband. Not surprisingly, Ipsos predicts that broadband adoption has just about topped out.

10/6/2006 WebMetro to attend DMA2006

WebMetro will attend and exhibit at DMA2006

5/8/2006 Going up: Online fraud

Consumers are getting smarter about avoiding identity fraud, suggest the findings of Javelin Strategy & Research

4/28/2006 The Deadly Duo: Spam and Viruses, March 2006

Misdirected "bounced" e-mail accounts for 9 percent of e-mail volume, but is growing at the same rate as spam volumes according to "Internet E-Mail Traffic Emergency: Spam 'Bounce' Messages are Compromising Networks," a report released by security firm IronPort.

4/14/2006 Consumer optimism takes a climb in April

Consumers will increase their spending this spring, encouraged by what they perceive as a better job market, says consultants Retail Forward Inc.`s Future Spending Index. The index increased in April for the second month in a row, rising to 107.5 from 101.6 last month.

4/13/2006 Liberation Through Mobile E-Mail? - email marketing

Can mobile e-mail really help us achieve a better work-life balance?

4/13/2006 U.S. Hispanic Internet users will reach 21 million by 2010, eMarketer says

The number of U.S. Hispanic Internet users is expected to hit 20.9 million by 2010, with growth driven primarily by Hispanic youth, according to a new report from eMarketer. Thats a 33% increase from 15.7 million users at year-end 2005.

<< Previous | Next >> (1-25 of 105 Articles)