1/13/2011
Director of Search Engine Optimization John McCarthy weighs in whether or not Google search is in disrepair.
McCarthy's short answer: No. However, there are many things for online advertisers to think about in the cluttered search space as the search marketing industry matures and competition increases.
"Like any 800-pound gorilla, it will be difficult to retain the large market share that Google has obtained. Nonetheless, Google can continue to make it more challenging for newcomers by constantly improving the information gathering experience and quality of the information it provides the customer," said McCarthy. He also states social search is biting into Google's search share but Google is focusing its efforts on mobile search.
Content delivery, search quality, and social media signals are just a few areas of online marketing and advertising McCarthy remarks on in this State of Search commentary.
Read the full article from Adotas.