2/1/2011
Response magazine asked WebMetro to share insight on reaching Baby Boomers through online channels. This is especially important as the first batch of Baby Boomers turns 65 this year.
Response editor Jackie Jones wrote, “DR (direct response) proves more useful than ever in reaching a well-educated, health-conscious and tech-savvy generation.”
WebMetro Vice President of Interactive Strategy Karen Helweg shared how it is important for direct response advertisers to focus on search and personalization with Boomers.
“It’s not enough to just have an online presence — health care marketers finding true success must learn to leverage each platform correctly and recognize that boomers are more practical in their use of the Internet,” said Helweg.
Read the full article on Just What (the) DR Ordered: A Healthy Approach to Baby Boomers.