WebMetro: Internet Marketing News - Online Marketing Articles

6/14/2010 B2B Online Advertising is Booming More B2B companies have turned to internet marketing over the past several years, and for ample good reasons, too. Since the world has been forever changed by the advent of the internet and with it transparency, accountability, measurability, and microsegmentation—the world of media and advertising has forever been changed.
6/6/2010 The Agency Client Prenup in Search Marketing John McCarthy, WebMetro Director of Search Engine Optimization Last month I was the best man for my brother’s wedding in San Diego. It was a beautiful ceremony along the coast in Solana Beach. Although the bride and groom shed tears of joy during their wedding vows, it wasn't too long after the ceremony when a few guests began trading jokes about divorce and prenups.
5/10/2010 Effects of Online Brand Reputation Management By John McCarthy, WebMetro Director of Search Engine Optimization Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management.
5/7/2010 Baby Boomers Embrace Online Beauty Market According to a recent survey conducted by Mintel, baby boomers-particularly women-provide online retailers and marketers with a profitable and burgeoning target market. Current online shopping trends coupled with innovative internet marketing strategies reveal that if retailers can successfully identify and meet the needs of this unique demographic, increasing sales and consumer loyalty will follow.
4/2/2010 Highlights from SEMPO’s State of Search Engine Marketing Report 2010 The survey recently conducted by the Search Engine Marketing Professional Organization (SEMPO) of over 1,500 agency and client-side search marketers from 68 countries has been released with surprising results. The survey predominately concentrated on the core definition of search engine marketing (SEM) – search engine optimization (SEO) and paid search – but was also able to draw out more information on social media marketing (SMM), an aspect of SEM that is quickly becoming a key element of search marketing.
3/5/2010 What is Your Secret Salsa Recipe (the Best Digital Marketing Mix)? This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange information and help each other navigate through the ever-changing business landscape.
3/5/2010 Marketers Must Educate and Enlighten Concerned Consumers Regarding Ad Targeting Without access to consumer data, online advertising is unquestionably less effective. Data is critical when it comes to internet marketing. Successful internet marketing requires that accurate and relevant information be gathered from online audiences in order to offer high-quality, targeted advertising to consumers and value to the companies who place them.
12/10/2009 Forecasting for Maximum ROI doesn't have to be a Marketing Nightmare The direct marketer’s perennial question is how to best allocate the annual marketing budget across a bewildering array of channels and tactics to yield the maximum return on investment. The bigger the company, the bigger the challenge. With some of the very largest companies spending billions of dollars each year on marketing, the challenge can be almost insurmountable.
9/28/2009 Yahoo’s $100 Million Gamble or Investment? The announcement of Yahoo’s $100 million ad campaign has sparked some interest, and raised eyebrows amongst those in the search engine marketing community. In a move that is being viewed by some SEM professionals as a ridiculously expensive and doomed attempt at reinvention, many are left wondering: is it really worth it?
4/20/2009 The United States Hispanic Internet Audience Grows Faster than the Total U.S. Online Population comScore, Inc. a research firm measuring the Internet marketing world, recently produced a report on the United States Hispanic Internet market. The results of this study revealed that the Hispanic online audience in February of 2009 reached a record of 20.3 million individuals, a figure that represents 11 percent of the complete United States online market. In 2008, the United States Hispanic market showed significant growth. In fact it outpaced the full United States online population when it comes to the quantity of visitors, amount of time spent viewing, and the number of pages viewed as well
4/13/2009 Why Search Engine Marketing Can Be Your Life Preserver in the Down Turn Since the U.S. economy started to decline, retailers have been looking at different ways in which they can maintain their competitive edge and grow their sales. Some would even be happy if they could maintain their current sales figures just so they can stay afloat.
4/6/2009 Internet Ad Sales Up, But At Slower Pace According to a report recently released in March 2009, Internet advertising in 2008 may have risen but the growth is beginning to flatten. David Silverman, a partner at PricewaterhouseCoopers who helped create the report, states that the short term growth of the online advertising market has been hit pretty hard by the economy.
3/27/2009 New Study Shows Many Online Marketers Ignore Sales Funnel A new study performed by Microsoft’s Atlas Institute shows that many companies engaged in online marketing are not giving credit where it is due. This study included 17 million online conversions from the campaigns of 250 advertisers across thousands of sites over 90 days. The results of this study show that the average converter, one who performs the desired action of the marketer, was exposed to 18.5 of the marketer’s ads within 90 days of the campaigns. In addition, the study showed that half of the ad exposures occurred within 7 to 60 days before the conversions took place.
2/27/2009 Rough Times Accelerate Investments in Digital Advertising Internet marketing has taken on a new meaning due to social media, the rapid changeover to digital technology, and the ailing economy. In a recent report, The Kelsey Group, LLC estimates that the amount of funding for interactive advertising will more than double from 9% in 2008 to 22.2% in 2013.
1/22/2009 Search Engine Marketing Soars Despite Economic Downturn Search engine marketing is still popular with online marketers because it works and provides greater ROI than other forms of marketing.
1/16/2009 Online Industry Shines Economic Bright Light In spite of the economic doom and gloom in the news media about our economy, there is a bright spot – the online industry. Following are some positives this medium brings our way.
1/7/2009 Search Ad Expected to Grow – Even in a Recession Some search industry analysts predicted that this year would be the first that U.S. search advertising would slow – going beneath 20% for the first time ever. However, this hasn’t proven to be the case.
1/6/2009 Search Marketing Rules, But Does Anybody Know It? You can barely turn on the news without being bombarded by bad economic news. Companies are cutting costs wherever possible – from layoffs to advertising.
12/19/2008 Advertising Darling By Marc J. Wymar, WebMetro Director of Interactive Media Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek!
12/17/2008 Yahoo Shortens Time It Saves Data to 3 Months If you’re in Internet marketing, data about user behavior is like gold. Yahoo recently announced that it will only be saving data like Internet search records for three months. It used to save this type of information for 13 months. Why the change in policy?
12/1/2008 Can Internet Advertising Escape Recession Woes? So goes the economy, so goes advertising, is what’s often accepted. Keeping in mind, no one can precisely predict to what extent a downturn will affect advertising, especially when it comes to Internet marketing.
10/15/2008 The Recession & Online Marketing Spending A recent study conducted by MarketingProfs made one thing loud and clear – online spending is one way to weather the recession. The survey asked 600 marketing professionals how the economy was impacting their spending decisions and what their plans for the future were. Their answers were not pretty, i.e.:
10/3/2008 Banners: Back from the Dead By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new model emerged. That model, starting with GoTo.com, provided direct response marketers with a platform that ultimately would bring us full circle and allow banners to once again ride high.
10/1/2008 Attracting shoppers Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted
9/15/2008 AT&T Defends Ad Targeting Mobile advertising is becoming more popular, and AT&T is taking full advantage of it. The company set a precedent by strongly defending its tracking of user browsing behavior across its network. Its argument basically rests on its contention that it can dramatically improve user experience, according to a New York Times article.

6/14/2010 B2B Online Advertising is Booming

More B2B companies have turned to internet marketing over the past several years, and for ample good reasons, too. Since the world has been forever changed by the advent of the internet and with it transparency, accountability, measurability, and microsegmentation—the world of media and advertising has forever been changed.

6/6/2010 The Agency Client Prenup in Search Marketing

John McCarthy, WebMetro Director of Search Engine Optimization

Last month I was the best man for my brother’s wedding in San Diego. It was a beautiful ceremony along the coast in Solana Beach. Although the bride and groom shed tears of joy during their wedding vows, it wasn't too long after the ceremony when a few guests began trading jokes about divorce and prenups.

5/10/2010 Effects of Online Brand Reputation Management

By John McCarthy, WebMetro Director of Search Engine Optimization

Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management.

5/7/2010 Baby Boomers Embrace Online Beauty Market

According to a recent survey conducted by Mintel, baby boomers-particularly women-provide online retailers and marketers with a profitable and burgeoning target market. Current online shopping trends coupled with innovative internet marketing strategies reveal that if retailers can successfully identify and meet the needs of this unique demographic, increasing sales and consumer loyalty will follow.

4/2/2010 Highlights from SEMPO’s State of Search Engine Marketing Report 2010

The survey recently conducted by the Search Engine Marketing Professional Organization (SEMPO) of over 1,500 agency and client-side search marketers from 68 countries has been released with surprising results. The survey predominately concentrated on the core definition of search engine marketing (SEM) – search engine optimization (SEO) and paid search – but was also able to draw out more information on social media marketing (SMM), an aspect of SEM that is quickly becoming a key element of search marketing.

3/5/2010 What is Your Secret Salsa Recipe (the Best Digital Marketing Mix)?

This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange information and help each other navigate through the ever-changing business landscape.

3/5/2010 Marketers Must Educate and Enlighten Concerned Consumers Regarding Ad Targeting

Without access to consumer data, online advertising is unquestionably less effective. Data is critical when it comes to internet marketing. Successful internet marketing requires that accurate and relevant information be gathered from online audiences in order to offer high-quality, targeted advertising to consumers and value to the companies who place them.

12/10/2009 Forecasting for Maximum ROI doesn't have to be a Marketing Nightmare

The direct marketer’s perennial question is how to best allocate the annual marketing budget across a bewildering array of channels and tactics to yield the maximum return on investment. The bigger the company, the bigger the challenge. With some of the very largest companies spending billions of dollars each year on marketing, the challenge can be almost insurmountable.

9/28/2009 Yahoo’s $100 Million Gamble or Investment?

The announcement of Yahoo’s $100 million ad campaign has sparked some interest, and raised eyebrows amongst those in the search engine marketing community. In a move that is being viewed by some SEM professionals as a ridiculously expensive and doomed attempt at reinvention, many are left wondering: is it really worth it?

4/20/2009 The United States Hispanic Internet Audience Grows Faster than the Total U.S. Online Population

comScore, Inc. a research firm measuring the Internet marketing world, recently produced a report on the United States Hispanic Internet market. The results of this study revealed that the Hispanic online audience in February of 2009 reached a record of 20.3 million individuals, a figure that represents 11 percent of the complete United States online market. In 2008, the United States Hispanic market showed significant growth. In fact it outpaced the full United States online population when it comes to the quantity of visitors, amount of time spent viewing, and the number of pages viewed as well

4/13/2009 Why Search Engine Marketing Can Be Your Life Preserver in the Down Turn

Since the U.S. economy started to decline, retailers have been looking at different ways in which they can maintain their competitive edge and grow their sales. Some would even be happy if they could maintain their current sales figures just so they can stay afloat.

4/6/2009 Internet Ad Sales Up, But At Slower Pace

According to a report recently released in March 2009, Internet advertising in 2008 may have risen but the growth is beginning to flatten. David Silverman, a partner at PricewaterhouseCoopers who helped create the report, states that the short term growth of the online advertising market has been hit pretty hard by the economy.

3/27/2009 New Study Shows Many Online Marketers Ignore Sales Funnel

A new study performed by Microsoft’s Atlas Institute shows that many companies engaged in online marketing are not giving credit where it is due. This study included 17 million online conversions from the campaigns of 250 advertisers across thousands of sites over 90 days. The results of this study show that the average converter, one who performs the desired action of the marketer, was exposed to 18.5 of the marketer’s ads within 90 days of the campaigns. In addition, the study showed that half of the ad exposures occurred within 7 to 60 days before the conversions took place.

2/27/2009 Rough Times Accelerate Investments in Digital Advertising

Internet marketing has taken on a new meaning due to social media, the rapid changeover to digital technology, and the ailing economy. In a recent report, The Kelsey Group, LLC estimates that the amount of funding for interactive advertising will more than double from 9% in 2008 to 22.2% in 2013.

1/22/2009 Search Engine Marketing Soars Despite Economic Downturn

Search engine marketing is still popular with online marketers because it works and provides greater ROI than other forms of marketing.

1/16/2009 Online Industry Shines Economic Bright Light

In spite of the economic doom and gloom in the news media about our economy, there is a bright spot – the online industry. Following are some positives this medium brings our way.

1/7/2009 Search Ad Expected to Grow – Even in a Recession

Some search industry analysts predicted that this year would be the first that U.S. search advertising would slow – going beneath 20% for the first time ever. However, this hasn’t proven to be the case.

1/6/2009 Search Marketing Rules, But Does Anybody Know It?

You can barely turn on the news without being bombarded by bad economic news. Companies are cutting costs wherever possible – from layoffs to advertising.

12/19/2008 Advertising Darling

By Marc J. Wymar, WebMetro Director of Interactive Media

Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek!

12/17/2008 Yahoo Shortens Time It Saves Data to 3 Months

If you’re in Internet marketing, data about user behavior is like gold. Yahoo recently announced that it will only be saving data like Internet search records for three months. It used to save this type of information for 13 months. Why the change in policy?

12/1/2008 Can Internet Advertising Escape Recession Woes?

So goes the economy, so goes advertising, is what’s often accepted. Keeping in mind, no one can precisely predict to what extent a downturn will affect advertising, especially when it comes to Internet marketing.

10/15/2008 The Recession & Online Marketing Spending

A recent study conducted by MarketingProfs made one thing loud and clear – online spending is one way to weather the recession. The survey asked 600 marketing professionals how the economy was impacting their spending decisions and what their plans for the future were. Their answers were not pretty, i.e.:

10/3/2008 Banners: Back from the Dead

By Marc J. Wymar, WebMetro Director of Interactive Media

ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new model emerged. That model, starting with GoTo.com, provided direct response marketers with a platform that ultimately would bring us full circle and allow banners to once again ride high.

10/1/2008 Attracting shoppers

Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted

9/15/2008 AT&T Defends Ad Targeting

Mobile advertising is becoming more popular, and AT&T is taking full advantage of it. The company set a precedent by strongly defending its tracking of user browsing behavior across its network. Its argument basically rests on its contention that it can dramatically improve user experience, according to a New York Times article.

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