WebMetro: WebMetro: Internet Marketing News

4/20/2009 The United States Hispanic Internet Audience Grows Faster than the Total U.S. Online Population comScore, Inc. a research firm measuring the Internet marketing world, recently produced a report on the United States Hispanic Internet market. The results of this study revealed that the Hispanic online audience in February of 2009 reached a record of 20.3 million individuals, a figure that represents 11 percent of the complete United States online market. In 2008, the United States Hispanic market showed significant growth. In fact it outpaced the full United States online population when it comes to the quantity of visitors, amount of time spent viewing, and the number of pages viewed as well
4/13/2009 Why Search Engine Marketing Can Be Your Life Preserver in the Down Turn Since the U.S. economy started to decline, retailers have been looking at different ways in which they can maintain their competitive edge and grow their sales. Some would even be happy if they could maintain their current sales figures just so they can stay afloat.
4/6/2009 Internet Ad Sales Up, But At Slower Pace According to a report recently released in March 2009, Internet advertising in 2008 may have risen but the growth is beginning to flatten. David Silverman, a partner at PricewaterhouseCoopers who helped create the report, states that the short term growth of the online advertising market has been hit pretty hard by the economy.
3/27/2009 New Study Shows Many Online Marketers Ignore Sales Funnel A new study performed by Microsoft’s Atlas Institute shows that many companies engaged in online marketing are not giving credit where it is due. This study included 17 million online conversions from the campaigns of 250 advertisers across thousands of sites over 90 days. The results of this study show that the average converter, one who performs the desired action of the marketer, was exposed to 18.5 of the marketer’s ads within 90 days of the campaigns. In addition, the study showed that half of the ad exposures occurred within 7 to 60 days before the conversions took place.
2/27/2009 Rough Times Accelerate Investments in Digital Advertising Internet marketing has taken on a new meaning due to social media, the rapid changeover to digital technology, and the ailing economy. In a recent report, The Kelsey Group, LLC estimates that the amount of funding for interactive advertising will more than double from 9% in 2008 to 22.2% in 2013.
1/22/2009 Search Engine Marketing Soars Despite Economic Downturn Search engine marketing is still popular with online marketers because it works and provides greater ROI than other forms of marketing.
1/16/2009 Online Industry Shines Economic Bright Light In spite of the economic doom and gloom in the news media about our economy, there is a bright spot – the online industry. Following are some positives this medium brings our way.
1/7/2009 Search Ad Expected to Grow – Even in a Recession Some search industry analysts predicted that this year would be the first that U.S. search advertising would slow – going beneath 20% for the first time ever. However, this hasn’t proven to be the case.
1/6/2009 Search Marketing Rules, But Does Anybody Know It? You can barely turn on the news without being bombarded by bad economic news. Companies are cutting costs wherever possible – from layoffs to advertising.
12/19/2008 Advertising Darling By Marc J. Wymar, WebMetro Director of Interactive Media Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek!
12/17/2008 Yahoo Shortens Time It Saves Data to 3 Months If you’re in Internet marketing, data about user behavior is like gold. Yahoo recently announced that it will only be saving data like Internet search records for three months. It used to save this type of information for 13 months. Why the change in policy?
12/1/2008 Can Internet Advertising Escape Recession Woes? So goes the economy, so goes advertising, is what’s often accepted. Keeping in mind, no one can precisely predict to what extent a downturn will affect advertising, especially when it comes to Internet marketing.
10/15/2008 The Recession & Online Marketing Spending A recent study conducted by MarketingProfs made one thing loud and clear – online spending is one way to weather the recession. The survey asked 600 marketing professionals how the economy was impacting their spending decisions and what their plans for the future were. Their answers were not pretty, i.e.:
10/3/2008 Banners: Back from the Dead By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new model emerged. That model, starting with GoTo.com, provided direct response marketers with a platform that ultimately would bring us full circle and allow banners to once again ride high.
10/1/2008 Attracting shoppers Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted
9/15/2008 AT&T Defends Ad Targeting Mobile advertising is becoming more popular, and AT&T is taking full advantage of it. The company set a precedent by strongly defending its tracking of user browsing behavior across its network. Its argument basically rests on its contention that it can dramatically improve user experience, according to a New York Times article.
9/2/2008 Google’s Chrome Web Browser Released in Beta Google recently launched its newest toy – the Chrome web browser. Touted as a way to better support more sophisticated web applications like online video and social network communications, it was released in beta.
8/21/2008 Web Display Ads Growing by 20% per Year Spending on interactive marketing is projected to increase by 25% per year through 2012 according to the most recent report from Forrester Research. In hard numbers, this equals $8.2 billion by the end of 2008.
8/8/2008 Global Ad Spending Online Expected to Increase According to a recently released report by ZenithOptimedia, the identical factors that will decrease ad spending among North American and European marketers will cause an increase in global online ad spending.
7/18/2008 Shoppers Save Gas: Buying by the Click Instead of the Key The keyboard has become the car key of choice for many Americans when it comes to shopping. This means a trip to the mall means more than a splurge on a purchase, but a splurge on gas as well.
6/23/2008 ROI Needed: Offline Companies Please Apply By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for all channels? Should traditional direct marketers try and bring online marketing in-house? From the client’s perspective, you better get it right, because the potential to alienate lucrative opportunities looms large.
6/20/2008 Branding and Direct Sales Lead Objectives for SEM Advertisers According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, advertisers had two clear objectives in mind when spending money online: i) branding (61%); and ii) direct sales.
5/30/2008 Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent In its report, What Local Media Web Sites Earn: 2008 Survey, Borrell Associates’ reports that local online ad spending is increasing at a rate of 50 percent. If it keeps going at this rate, it will hit $13 billion this year. {Source: What Local Media Web Sites Earn: 2008 Survey].
5/19/2008 Online Search Ads Faring Better Than Expensive Displays Media companies looking to expand their advertising revenues through online display advertising may have to rethink those plans. Overall, rates for online ads bought through advertising networks fell 23 percent from March through April.
5/7/2008 Google Moving Graphically into the Future: Beyond Text to Display Ads Search engine giant Google may start running display ads alongside Internet searches for photos. This move could move its business graphically into the future; getting further away from it’s bread-and-butter text-based ad revenue system.

4/20/2009 The United States Hispanic Internet Audience Grows Faster than the Total U.S. Online Population

comScore, Inc. a research firm measuring the Internet marketing world, recently produced a report on the United States Hispanic Internet market. The results of this study revealed that the Hispanic online audience in February of 2009 reached a record of 20.3 million individuals, a figure that represents 11 percent of the complete United States online market. In 2008, the United States Hispanic market showed significant growth. In fact it outpaced the full United States online population when it comes to the quantity of visitors, amount of time spent viewing, and the number of pages viewed as well

4/13/2009 Why Search Engine Marketing Can Be Your Life Preserver in the Down Turn

Since the U.S. economy started to decline, retailers have been looking at different ways in which they can maintain their competitive edge and grow their sales. Some would even be happy if they could maintain their current sales figures just so they can stay afloat.

4/6/2009 Internet Ad Sales Up, But At Slower Pace

According to a report recently released in March 2009, Internet advertising in 2008 may have risen but the growth is beginning to flatten. David Silverman, a partner at PricewaterhouseCoopers who helped create the report, states that the short term growth of the online advertising market has been hit pretty hard by the economy.

3/27/2009 New Study Shows Many Online Marketers Ignore Sales Funnel

A new study performed by Microsoft’s Atlas Institute shows that many companies engaged in online marketing are not giving credit where it is due. This study included 17 million online conversions from the campaigns of 250 advertisers across thousands of sites over 90 days. The results of this study show that the average converter, one who performs the desired action of the marketer, was exposed to 18.5 of the marketer’s ads within 90 days of the campaigns. In addition, the study showed that half of the ad exposures occurred within 7 to 60 days before the conversions took place.

2/27/2009 Rough Times Accelerate Investments in Digital Advertising

Internet marketing has taken on a new meaning due to social media, the rapid changeover to digital technology, and the ailing economy. In a recent report, The Kelsey Group, LLC estimates that the amount of funding for interactive advertising will more than double from 9% in 2008 to 22.2% in 2013.

1/22/2009 Search Engine Marketing Soars Despite Economic Downturn

Search engine marketing is still popular with online marketers because it works and provides greater ROI than other forms of marketing.

1/16/2009 Online Industry Shines Economic Bright Light

In spite of the economic doom and gloom in the news media about our economy, there is a bright spot – the online industry. Following are some positives this medium brings our way.

1/7/2009 Search Ad Expected to Grow – Even in a Recession

Some search industry analysts predicted that this year would be the first that U.S. search advertising would slow – going beneath 20% for the first time ever. However, this hasn’t proven to be the case.

1/6/2009 Search Marketing Rules, But Does Anybody Know It?

You can barely turn on the news without being bombarded by bad economic news. Companies are cutting costs wherever possible – from layoffs to advertising.

12/19/2008 Advertising Darling

By Marc J. Wymar, WebMetro Director of Interactive Media

Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek!

12/17/2008 Yahoo Shortens Time It Saves Data to 3 Months

If you’re in Internet marketing, data about user behavior is like gold. Yahoo recently announced that it will only be saving data like Internet search records for three months. It used to save this type of information for 13 months. Why the change in policy?

12/1/2008 Can Internet Advertising Escape Recession Woes?

So goes the economy, so goes advertising, is what’s often accepted. Keeping in mind, no one can precisely predict to what extent a downturn will affect advertising, especially when it comes to Internet marketing.

10/15/2008 The Recession & Online Marketing Spending

A recent study conducted by MarketingProfs made one thing loud and clear – online spending is one way to weather the recession. The survey asked 600 marketing professionals how the economy was impacting their spending decisions and what their plans for the future were. Their answers were not pretty, i.e.:

10/3/2008 Banners: Back from the Dead

By Marc J. Wymar, WebMetro Director of Interactive Media

ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new model emerged. That model, starting with GoTo.com, provided direct response marketers with a platform that ultimately would bring us full circle and allow banners to once again ride high.

10/1/2008 Attracting shoppers

Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted

9/15/2008 AT&T Defends Ad Targeting

Mobile advertising is becoming more popular, and AT&T is taking full advantage of it. The company set a precedent by strongly defending its tracking of user browsing behavior across its network. Its argument basically rests on its contention that it can dramatically improve user experience, according to a New York Times article.

9/2/2008 Google’s Chrome Web Browser Released in Beta

Google recently launched its newest toy – the Chrome web browser. Touted as a way to better support more sophisticated web applications like online video and social network communications, it was released in beta.

8/21/2008 Web Display Ads Growing by 20% per Year

Spending on interactive marketing is projected to increase by 25% per year through 2012 according to the most recent report from Forrester Research. In hard numbers, this equals $8.2 billion by the end of 2008.

8/8/2008 Global Ad Spending Online Expected to Increase

According to a recently released report by ZenithOptimedia, the identical factors that will decrease ad spending among North American and European marketers will cause an increase in global online ad spending.

7/18/2008 Shoppers Save Gas: Buying by the Click Instead of the Key

The keyboard has become the car key of choice for many Americans when it comes to shopping. This means a trip to the mall means more than a splurge on a purchase, but a splurge on gas as well.

6/23/2008 ROI Needed: Offline Companies Please Apply

By Marc J. Wymar, WebMetro Director of Interactive Media

ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for all channels? Should traditional direct marketers try and bring online marketing in-house? From the client’s perspective, you better get it right, because the potential to alienate lucrative opportunities looms large.

6/20/2008 Branding and Direct Sales Lead Objectives for SEM Advertisers

According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, advertisers had two clear objectives in mind when spending money online: i) branding (61%); and ii) direct sales.

5/30/2008 Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent

In its report, What Local Media Web Sites Earn: 2008 Survey, Borrell Associates’ reports that local online ad spending is increasing at a rate of 50 percent. If it keeps going at this rate, it will hit $13 billion this year. {Source: What Local Media Web Sites Earn: 2008 Survey].

5/19/2008 Online Search Ads Faring Better Than Expensive Displays

Media companies looking to expand their advertising revenues through online display advertising may have to rethink those plans. Overall, rates for online ads bought through advertising networks fell 23 percent from March through April.

5/7/2008 Google Moving Graphically into the Future: Beyond Text to Display Ads

Search engine giant Google may start running display ads alongside Internet searches for photos. This move could move its business graphically into the future; getting further away from it’s bread-and-butter text-based ad revenue system.

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