Internet Marketing -connection speed

11/29/1998

Given that speed remains the most cited problem users experience with the Web, it is not surprising that people's connection speed to the Web has steadily increased.

There is a steady decrease in the number of users using 14.4kb/sec. Only 1.7% of the users use 14.4 kb/sec in November 1998 as compared to 50% in 1995. 1 MB/sec or faster connections how a significant increase from 16.8% in April 1998 to 23.5% in November 1998, with people having more experience possessing higher speed modems.r.

Among those who said that they haven't upgraded and don't intend to upgrade, a higher percentage was made up of those who have less than 1 years experience using the web (42.5%) and who are novices(31.3%) as compared to users who have greater than 4 years of experience(20.7%) and those who are experts(18.2%). This percentage decreases as the experience and skill level increases. This shows that as people become used to using web, they want faster connections.

Inspection of the changes in modem usage across surveys reveals the quick adoption of 28.8 Kb/sec in late 1996 and early 1997, followed by the adoption of 33.3 Kb/sec in 1997, and 56.6 Kb/sec modems in early 1998. Since 56.6kbs modem were introduced their use has been increasing steadily. Percentage of users using 56.6 kb/sec modems is much higher in US(34.4%) than the percentage of users in Europe(13.3%). Surprisingly, among the age groups, 42.2% of the users who use 56.6kb/sec are more than 50 years in age. It can be inferred from the data that users quickly adopt the fastest modems as soon as they can acquire them.

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