View All Articles by Category:
Affiliate Marketing |
Analytics |
Consulting |
Content Management |
Design |
eCommerce |
Shopping Feeds Paid Inclusion |
PPC Management |
Search Engine Optimization |
Video |
Web 2.0
04/12/2004
US business executives use other media while reading a newspaper.
Mobium points to a recent BIGresearch survey on simultaneous media usage among consumers, and finds that there are some strong differences between consumers and business executives and the way they use media. For example, only 6% of consumers read magazines while they watch TV but 26% of business executives told Mobium they do the same. Furthermore, only 5% of consumers go online while they are reading a magazine whereas 16% of business executives will do the same.
Interestingly, the Mobium survey determined that the Internet gets the greatest level of concentration from business executives, with 41% saying they paid the most attention to the Net the last time they used different media simultaneously. Following the Net, 20% of business professionals told Mobium they pay the most attention to newspapers when using different media at the same time.
The Mobium findings indicate that business professionals focus in on the Net when they are online, especially when they are using the Internet for work purposes. It s no wonder then that Responsys found in the beginning of this year that B2B marketers in North America planned to increase their digital marketing efforts by 35% over the course of 2004.
Source of Article: EMarketer
Date of Article: April 9, 2004