Google’s Chrome Web Browser Released in Beta

09/02/2008

Google recently launched its newest toy – the Chrome web browser. Touted as a way to better support more sophisticated web applications like online video and social network communications, it was released in beta.

Sunda Pichai, the vice president of product management for the search-engine giant said of the release, “We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. . . . We believe we can add value for users and, at the same time, help drive innovation on the web.”

The Development of Chrome
Chrome’s software code is available to developers outside of Google and uses open source technology. For example, it has some parts from Mozilla’s Firefox browser technology. Now only used on windows, Google is constructing versions for use on Linux and Mac operating systems. One of the reasons Google used open-source technology to develop Chrome is so that ongoing improvements can be made as it interacts with sophisticated web applications.

How Online Retailers Can Benefit from Chrome
Online retailers can use Chrome to reach customers on a more persona level. For example, they can extend their online marketing to shoppers’ social networking pages. In fact, the company advises online marketers and retailers to look for ways to capitalize when web applications and browsers intersect.

The development of Chrome is smudging the line between desktop and web applications. It does so by fusing the functionality of the desktop with the elasticity of web applications.

Because of this, there will ostensibly be more transmission of data between browsers and servers. This means that site owners and operators will need to not only shore up their infrastructure support, but also ensure that their site pass muster across various platforms (eg, Windows, Linux and Mac).

With the reach that Google has, use of Chrome is expected to be large. The question that remains to be answered is, “Are retailers prepared for it?”

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