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Web 2.0
Online firms increasingly using CRM
10/12/2001
Both B2B and B2C firms in the US are realizing the importance of effective online CRM, according to a new study from the Meta Group.
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Ninety-nine percent of the sites now provide email contact details, while 93 percent have a toll-free number. Eighty-seven percent have self-service FAQs or knowledge bases, and 27 percent offer collaborative browsing.
Sites are also more user-friendly. Forty-eight percent of relevant sites had one-click ordering, while 92 percent had online order histories.
For more information on Internet marketing visit WebMetro: Online Marketing
Source of Article: NUA Internet Surveys
Date of Article: October 10, 2001